Bricks and Clicks

Last Call for Walmart’s Open Call

Jennifer Kaylo Ruscin guides retailers to be the hero and navigate the industry’s biggest B2B challenges online and offline.   Walmart’s Open Call (Formerly Made In The USA Summit) accepts applications through April 30. What is Walmart’s Open Call? “Open Call is an action packed one day virtual event. Walmart welcomes suppliers to virtually pitch product that…

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Bricks and Clicks
How The Content Pros Use SEO And Content To Sell

Jennifer Kaylo Ruscin guides retailers to be the hero and navigate the industry’s biggest B2B challenges online and offline.   All companies rely on content to get their message to the world. It comes in many shapes in forms: blogs, emails, Instagram, Twitter, web pages. But, what exactly is content, SEO and how do you make yours…

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Bricks and Clicks
Quick Tips on Email Marketing

Jennifer Kaylo Ruscin guides retailers to be the hero and navigate the industry’s biggest B2B challenges online and offline.   Email marketing continues to be one of the best channels for ROI, with each $1 spent generating $38 in revenue. It can be a great tool to reach a variety of goals, so why not just dive in…

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Bricks and Clicks
How to Sell a Product Concept to Retailers

Jennifer Kaylo Ruscin guides retailers to be the hero and navigate the industry’s biggest B2B challenges online and offline.   Host Jennifer Ruscin shares her insights on how to make an impact in retail buyer meetings without an actual product. Ruscin has extensive knowledge of the process. She’s successfully helped companies sell millions of dollars of products…

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Bricks and Clicks
Making Aligned Choices in Business and Life

Jennifer Kaylo Ruscin guides retailers to be the hero and navigate the industry’s biggest B2B challenges online and offline.   Here’s a shocking fact—humans make over 35,000 choices a day! While some are mundane, others are complex and impact every area of life. Bricks and Clicks host Jennifer Ruscin spoke with Melissa Bauknight about making aligned choices….

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Bricks and Clicks
How Brands Can Drive Action on Social Media

Jennifer Kaylo Ruscin guides retailers to be the hero and navigate the industry’s biggest B2B challenges online and offline.   Did you know that Pinterest is more than just pins and aspiration content? It can drive website traffic and sales with the right approach. Bricks and Clicks is tackling everything Pinterest as host Jennifer Kaylo Ruscin welcomes expert Jennifer Priest, owner…

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Bricks and Clicks
Maximize Your Productivity by “Rejecting the Hustle”

Jennifer Kaylo Ruscin guides retailers to be the hero and navigate the industry’s biggest B2B challenges online and offline.   Influencers and entrepreneurs like Gary Vee often tout a singular strategy — hustle until you make it. If you think you’re working hard, you’re not. If you don’t think you can work any harder, you can….

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Latest

DJI Matrice M30 Series: Unveiling a New Era in Public Safety & Inspections
December 22, 2024

Dive into the latest episode of Drone Dispatch with Connor Smith from Exertis Almo as he unveils DJI’s formidable Matrice M30 series. This video peels back the layers on the M30 series’ upgraded features, its practical applications in public safety and infrastructure inspection, and offers essential tips for dealers. Witness how this weatherproof workhorse outperforms…

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drone technology
Cutting-Edge Drone Technology Unfolded in New Video
December 22, 2024

Curious about how expert-guided drone solutions can revolutionize your operations? Tune into our latest video where we unpack the power of full-solution drone distribution. From handpicking the finest products to seamless deployment and unwavering support, we cover it all. Witness how pivotal industries like public safety and energy are gaining mileage with our customized solutions.

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Direct View LEDs, Milk Holidays, and Gaming Chair Woes: AV Antics Unplugged
December 22, 2024

Curious about the latest in AV technology and industry insights? In Episode 4 of the AV Antics Podcast, we dive into the buzz (or lack thereof) from InfoComm, with a focus on the rise of Direct View LED technology and its impact on the market. Along the way, we explore the challenges of innovation, reminisce…

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Unlocking Business Synergy: The Role of Category Managers
December 22, 2024

Dive in and explore the influential role of category managers in shaping successful business development strategies. Witness how they seamlessly coordinate with diverse suppliers — from audio and video companies to LED manufacturers — embodying the ‘quarterbacks’ of industry advancement. Their unique role is not only multifaceted but also a powerful symbol of value addition….

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Other Bricks and Clicks
Taking Advantage of Renewed Growth in 2021
January 7, 2021

Jennifer Kaylo Ruscin guides retailers to be the hero and navigate the industry’s biggest B2B challenges online and offline.   As a new year begins and we put 2020 behind us, many of us are searching for ways to get back to contentment, peace and growth. I’ve been able to successfully manifest exactly what I want…

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Navigating Price Increases in Retail and Big-Box Stores
December 24, 2020

Jennifer Kaylo Ruscin guides retailers to be the hero and navigate the industry’s biggest B2B challenges online and offline.   Bricks and Clicks lives on the cutting edge of retail, and host Jennifer Kaylo Ruscin shared some insights on the latest episode about getting price increases accepted and avoiding dreaded store counts with easy-to-avoid stumbles. Kaylo…

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Bringing Thankfulness to Your Retail Relationships
November 27, 2020

Jennifer Kaylo Ruscin guides retailers to be the hero and navigate the industry’s biggest B2B challenges online and offline.   Today I’m joined by my husband Derek, and I’m so excited to have him on the show! By day he hosts a 3 hour sports talk radio show called The Ruscin & Zach Show, all about…

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Reshaping Black Friday
November 26, 2020

Jennifer Kaylo Ruscin guides retailers to be the hero and navigate the industry’s biggest B2B challenges online and offline.   COVID-19 continues to reshape how people shop, and in turn, it’s sure to reshape traditions this holiday season. Let’s Talk Thanksgiving and Holiday Celebrations According to Butterball, the number of consumers who plan to host extended…

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5 Ways Brands Can Prepare for Holiday Sales
November 12, 2020

An unpredictable year calls for an unpredictable holiday season. This week host Jennifer Kaylo Ruscin sits down with Marketing and Analytics Expert Bill Sinacore to discuss how retailers can prepare for the holiday season. More Sale Items, More Often Sinacore has seen up to a 20% decrease on discretionary spending due to the higher unemployment rate…

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5 Ways to Position Your Retail Brand
October 29, 2020

On this episode of Bricks and Clicks, host Jennifer Kaylo Ruscin shares her top five tips for establishing a social media presence and gaining an audience. 1. Show Up – Start posting. It can be as simple as a meme (people freakin love memes) or a quote. Or maybe it’s something from your industry. As you build your courage,…

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5 Ways to Get Ready for Prime Day
October 1, 2020

Today marks the shift into the last quarter of the year. 2020 has had its share of challenges but, in the homestretch of the year, there are numerous opportunities to be had in the world of retail. Jennifer Ruscin, host of Bricks and Clicks, walks listeners through her tips for how your brand should prepare…

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3 Ways to Increase Revenue
September 17, 2020

2020 has been a chaotic year, to say the least. For Jennifer Ruscin, host of Bricks & Clicks, navigating this year has cemented a practice in taking care of herself, something that has proven imperative to maintaining a healthy grasp of herself, her company, and her family. The effects of self-care are far-reaching, rippling…

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How Authenticity Sells Your Brand
September 3, 2020

If you’ve ever made a purchase because of a social media post, then you know first hand how good photography can help increase sales and find ideal shoppers. Lifestyle photography in particular is attracting shoppers, partly due to the rise of social media influencers who deliver organic content, and ads, through lifestyle photography that their…

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