Maximize Your Productivity by “Rejecting the Hustle”
Jennifer Kaylo Ruscin guides retailers to be the hero and navigate the industry's biggest B2B challenges online and offline. https://fast.wistia.com/embed/medias/zpz16mwhan.jsonphttps://fast.wistia.com/assets/external/E-v1.js Influencers and entrepreneurs like Gary Vee often tout a singular strategy —...
Taking Advantage of Renewed Growth in 2021
Jennifer Kaylo Ruscin guides retailers to be the hero and navigate the industry's biggest B2B challenges online and offline. https://fast.wistia.com/embed/medias/ecozli04y3.jsonphttps://fast.wistia.com/assets/external/E-v1.js As a new year begins and we put 2020 behind us, many...
Navigating Price Increases in Retail and Big-Box Stores
Jennifer Kaylo Ruscin guides retailers to be the hero and navigate the industry's biggest B2B challenges online and offline. https://fast.wistia.com/embed/medias/zvnpuxk4pa.jsonphttps://fast.wistia.com/assets/external/E-v1.js Bricks and Clicks lives on the cutting edge of retail, and host...
Bringing Thankfulness to Your Retail Relationships
Jennifer Kaylo Ruscin guides retailers to be the hero and navigate the industry's biggest B2B challenges online and offline. https://fast.wistia.com/embed/medias/ubqqxspnnr.jsonphttps://fast.wistia.com/assets/external/E-v1.js Today I'm joined by my husband Derek, and I'm so excited to...
Reshaping Black Friday
Jennifer Kaylo Ruscin guides retailers to be the hero and navigate the industry's biggest B2B challenges online and offline. https://fast.wistia.com/embed/medias/2yw8froc0h.jsonphttps://fast.wistia.com/assets/external/E-v1.js COVID-19 continues to reshape how people shop, and in turn, it’s sure...
5 Ways Brands Can Prepare for Holiday Sales
https://fast.wistia.com/embed/medias/j5u2a87xon.jsonphttps://fast.wistia.com/assets/external/E-v1.js An unpredictable year calls for an unpredictable holiday season. This week host Jennifer Kaylo Ruscin sits down with Marketing and Analytics Expert Bill Sinacore to discuss how retailers can prepare for...
5 Ways to Position Your Retail Brand
On this episode of Bricks and Clicks, host Jennifer Kaylo Ruscin shares her top five tips for establishing a social media presence and gaining an audience. https://fast.wistia.com/embed/medias/b64l9tpgxn.jsonphttps://fast.wistia.com/assets/external/E-v1.js 1. Show Up - Start posting. It...
5 Ways to Get Ready for Prime Day
https://fast.wistia.com/embed/medias/4bgxg45noq.jsonphttps://fast.wistia.com/assets/external/E-v1.js Today marks the shift into the last quarter of the year. 2020 has had its share of challenges but, in the homestretch of the year, there are numerous opportunities...
3 Ways to Increase Revenue
https://fast.wistia.com/embed/medias/x3h5burxl8.jsonphttps://fast.wistia.com/assets/external/E-v1.js 2020 has been a chaotic year, to say the least. For Jennifer Ruscin, host of Bricks & Clicks, navigating this year has cemented a practice in taking care of...
How Authenticity Sells Your Brand
https://fast.wistia.com/embed/medias/2bq9biquei.jsonphttps://fast.wistia.com/assets/external/E-v1.js If you’ve ever made a purchase because of a social media post, then you know first hand how good photography can help increase sales and find ideal shoppers. Lifestyle...
How to Get into Walmart
https://fast.wistia.com/embed/medias/v5sgo4wsdi.jsonphttps://fast.wistia.com/assets/external/E-v1.js Selling into the world's largest retailer is no easy task. However, Bricks and Click host Jennifer Kaylo Ruscin has a few tips and tricks up her sleeve to help you...
Retail Pivots as Buyers Shop from Home
https://fast.wistia.com/embed/medias/swihdmvxag.jsonphttps://fast.wistia.com/assets/external/E-v1.js No industry has been harder hit by the coronavirus pandemic than retail. So how has retail adapted, and does working-from-home fit into retail work? "Bricks and Clicks" host Jennifer...
6 Ways to Win on eComm: Bricks and Clicks
https://fast.wistia.com/embed/medias/9c66xj5ui3.jsonphttps://fast.wistia.com/assets/external/E-v1.js Today I'm interviewing Betsy McGinn of McGinn eComm, former ecommerce director for Seventh Generation, and other various capacities at some of the world's largest food CPG's like Hain Celestial...
Lowering Your Advertising Cost: Bricks and Clicks
https://fast.wistia.com/embed/medias/fmw022plgl.jsonphttps://fast.wistia.com/assets/external/E-v1.js Retail spans both brick & mortar and ecommerce. So how do you optimize both to excel? The overarching goal of any retail organization is to get more profit in your...
Defining Legal Liability in the New Normal: Bricks and Clicks
https://fast.wistia.com/embed/medias/3r5zeokwy4.jsonphttps://fast.wistia.com/assets/external/E-v1.js So many industries are turning to virtual collaboration in the wake of the COVID-19 pandemic. From telemedicine to critical board meetings and more, the world's businesses are finding ways...
Gratitude, Empathy & Mindfulness in Retail: Bricks and Clicks
https://fast.wistia.com/embed/medias/mbnmvjoniq.jsonphttps://fast.wistia.com/assets/external/E-v1.js With so much going on in the world these days, it's important to stay positive and grounded. On today's Bricks and Clicks podcast, Mike Allsup teaches us a method called GEM,...
How to Create a Referral Program that Fuels Sales Growth: Bricks and Clicks
https://fast.wistia.com/embed/medias/4c75twh19p.jsonphttps://fast.wistia.com/assets/external/E-v1.js What if you could build out a referral partner network that brought your PERFECT customer or client to you? No more wining and dining and woo’ing and pleading to get...
From Instagram to TikTok, How Retailers Should Use Social Media: Bricks and Clicks
https://fast.wistia.com/embed/medias/kkok52055v.jsonphttps://fast.wistia.com/assets/external/E-v1.js Welcome back to another Bricks and Clicks podcast! Today, I'm interviewing Erin Phillips of Pinckney Palm, a social media agency out of North Carolina. When I have questions about social...
How to Reach Your Customers During Lockdown: Bricks and Clicks
https://fast.wistia.com/embed/medias/u5pzochumr.jsonphttps://fast.wistia.com/assets/external/E-v1.js Today on Bricks & Clicks, we’re going to talk about the positives and negatives of the Coronavirus on retail. In episode 1, I talked about 6 Ways to Protect Your...
Using Stories to Sell Your Brand: Bricks and Clicks
https://fast.wistia.com/embed/medias/6gp9pm352f.jsonphttps://fast.wistia.com/assets/external/E-v1.js Want to attract your ideal customers and clients to your brand? First you must STOP asking people to buy your product. Sound counterintuitive? It's actually not. Storytelling is as old...
The Current Landscape of Retail & What to Do About It: Bricks and Clicks
https://fast.wistia.com/embed/medias/trflq46vzy.jsonphttps://fast.wistia.com/assets/external/E-v1.js Shoppers are homebound in what is currently a voluntary isolation. Within the past week toilet paper, paper towels, pain relievers, masks and more are completely out of stock. Online...
6 Ways to Protect Your Product-Based Business During the Coronavirus Outbreak: Bricks and Clicks
https://fast.wistia.com/embed/medias/o1xq0wj60l.jsonphttps://fast.wistia.com/assets/external/E-v1.js On the first episode of Bricks and Clicks, a new podcast show with host Jennifer Kaylo Ruscin, we'll break down... Utilizing Amazon for immediate distribution. Mastering selling on your...