Bricks and Clicks

Jennifer Kaylo Ruscin guides retailers to be the hero and navigate the industry's biggest B2B challenges online and offline. https://fast.wistia.com/embed/medias/zpz16mwhan.jsonphttps://fast.wistia.com/assets/external/E-v1.js   Influencers and entrepreneurs like Gary Vee often tout a singular strategy —...

Jennifer Kaylo Ruscin guides retailers to be the hero and navigate the industry's biggest B2B challenges online and offline. https://fast.wistia.com/embed/medias/ecozli04y3.jsonphttps://fast.wistia.com/assets/external/E-v1.js   As a new year begins and we put 2020 behind us, many...

Jennifer Kaylo Ruscin guides retailers to be the hero and navigate the industry's biggest B2B challenges online and offline. https://fast.wistia.com/embed/medias/zvnpuxk4pa.jsonphttps://fast.wistia.com/assets/external/E-v1.js   Bricks and Clicks lives on the cutting edge of retail, and host...

Jennifer Kaylo Ruscin guides retailers to be the hero and navigate the industry's biggest B2B challenges online and offline. https://fast.wistia.com/embed/medias/ubqqxspnnr.jsonphttps://fast.wistia.com/assets/external/E-v1.js   Today I'm joined by my husband Derek, and I'm so excited to...

Jennifer Kaylo Ruscin guides retailers to be the hero and navigate the industry's biggest B2B challenges online and offline. https://fast.wistia.com/embed/medias/2yw8froc0h.jsonphttps://fast.wistia.com/assets/external/E-v1.js   COVID-19 continues to reshape how people shop, and in turn, it’s sure...

https://fast.wistia.com/embed/medias/j5u2a87xon.jsonphttps://fast.wistia.com/assets/external/E-v1.js   An unpredictable year calls for an unpredictable holiday season. This week host Jennifer Kaylo Ruscin sits down with Marketing and Analytics Expert Bill Sinacore to discuss how retailers can prepare for...

On this episode of Bricks and Clicks, host Jennifer Kaylo Ruscin shares her top five tips for establishing a social media presence and gaining an audience. https://fast.wistia.com/embed/medias/b64l9tpgxn.jsonphttps://fast.wistia.com/assets/external/E-v1.js 1. Show Up - Start posting. It...

https://fast.wistia.com/embed/medias/4bgxg45noq.jsonphttps://fast.wistia.com/assets/external/E-v1.js Today marks the shift into the last quarter of the year. 2020 has had its share of challenges but, in the homestretch of the year, there are numerous opportunities...

https://fast.wistia.com/embed/medias/x3h5burxl8.jsonphttps://fast.wistia.com/assets/external/E-v1.js   2020 has been a chaotic year, to say the least. For Jennifer Ruscin, host of Bricks & Clicks, navigating this year has cemented a practice in taking care of...

https://fast.wistia.com/embed/medias/2bq9biquei.jsonphttps://fast.wistia.com/assets/external/E-v1.js If you’ve ever made a purchase because of a social media post, then you know first hand how good photography can help increase sales and find ideal shoppers. Lifestyle...

https://fast.wistia.com/embed/medias/v5sgo4wsdi.jsonphttps://fast.wistia.com/assets/external/E-v1.js     Selling into the world's largest retailer is no easy task. However, Bricks and Click host Jennifer Kaylo Ruscin has a few tips and tricks up her sleeve to help you...

https://fast.wistia.com/embed/medias/swihdmvxag.jsonphttps://fast.wistia.com/assets/external/E-v1.js   No industry has been harder hit by the coronavirus pandemic than retail. So how has retail adapted, and does working-from-home fit into retail work? "Bricks and Clicks" host Jennifer...

https://fast.wistia.com/embed/medias/9c66xj5ui3.jsonphttps://fast.wistia.com/assets/external/E-v1.js   Today I'm interviewing Betsy McGinn of McGinn eComm, former ecommerce director for Seventh Generation, and other various capacities at some of the world's largest food CPG's like Hain Celestial...

https://fast.wistia.com/embed/medias/fmw022plgl.jsonphttps://fast.wistia.com/assets/external/E-v1.js   Retail spans both brick & mortar and ecommerce. So how do you optimize both to excel? The overarching goal of any retail organization is to get more profit in your...

https://fast.wistia.com/embed/medias/3r5zeokwy4.jsonphttps://fast.wistia.com/assets/external/E-v1.js   So many industries are turning to virtual collaboration in the wake of the COVID-19 pandemic. From telemedicine to critical board meetings and more, the world's businesses are finding ways...

https://fast.wistia.com/embed/medias/mbnmvjoniq.jsonphttps://fast.wistia.com/assets/external/E-v1.js  With so much going on in the world these days, it's important to stay positive and grounded. On today's Bricks and Clicks podcast, Mike Allsup teaches us a method called GEM,...

https://fast.wistia.com/embed/medias/4c75twh19p.jsonphttps://fast.wistia.com/assets/external/E-v1.js  What if you could build out a referral partner network that brought your PERFECT customer or client to you? No more wining and dining and woo’ing and pleading to get...

https://fast.wistia.com/embed/medias/kkok52055v.jsonphttps://fast.wistia.com/assets/external/E-v1.js  Welcome back to another Bricks and Clicks podcast! Today, I'm interviewing Erin Phillips of Pinckney Palm, a social media agency out of North Carolina. When I have questions about social...

https://fast.wistia.com/embed/medias/u5pzochumr.jsonphttps://fast.wistia.com/assets/external/E-v1.js  Today on Bricks & Clicks, we’re going to talk about the positives and negatives of the Coronavirus on retail. In episode 1, I talked about 6 Ways to Protect Your...

https://fast.wistia.com/embed/medias/6gp9pm352f.jsonphttps://fast.wistia.com/assets/external/E-v1.js  Want to attract your ideal customers and clients to your brand? First you must STOP asking people to buy your product. Sound counterintuitive? It's actually not. Storytelling is as old...

https://fast.wistia.com/embed/medias/trflq46vzy.jsonphttps://fast.wistia.com/assets/external/E-v1.js  Shoppers are homebound in what is currently a voluntary isolation. Within the past week toilet paper, paper towels, pain relievers, masks and more are completely out of stock. Online...

https://fast.wistia.com/embed/medias/o1xq0wj60l.jsonphttps://fast.wistia.com/assets/external/E-v1.js  On the first episode of Bricks and Clicks, a new podcast show with host Jennifer Kaylo Ruscin, we'll break down... Utilizing Amazon for immediate distribution. Mastering selling on your...