Three Ways to Increase Revenue
2020 has been a chaotic year, to say the least. For Jennifer Ruscin, host of Bricks & Clicks, navigating this year has cemented a practice in taking care of...
How Authenticity Sells Your Brand
If you’ve ever made a purchase because of a social media post, then you know first hand how good photography can help increase sales and find ideal shoppers. Lifestyle...
How to Get into Walmart
Selling into the world's largest retailer is no easy task. However, Bricks and Click host Jennifer Kaylo Ruscin has a few tips and tricks up her sleeve to help you...
Retail Pivots as Buyers Shop from Home
No industry has been harder hit by the coronavirus pandemic than retail. So how has retail adapted, and does working-from-home fit into retail work? "Bricks and Clicks" host Jennifer...
6 Ways to Win on eComm: Bricks and Clicks
Today I'm interviewing Betsy McGinn of McGinn eComm, former ecommerce director for Seventh Generation, and other various capacities at some of the world's largest food CPG's like Hain Celestial...
Lowering Your Advertising Cost: Bricks and Clicks
Retail spans both brick & mortar and ecommerce. So how do you optimize both to excel? The overarching goal of any retail organization is to get more profit in your...
Defining Legal Liability in the New Normal: Bricks and Clicks
So many industries are turning to virtual collaboration in the wake of the COVID-19 pandemic. From telemedicine to critical board meetings and more, the world's businesses are finding ways...
Gratitude, Empathy & Mindfulness in Retail: Bricks and Clicks
With so much going on in the world these days, it's important to stay positive and grounded. On today's Bricks and Clicks podcast, Mike Allsup teaches us a method called GEM,...
How to Create a Referral Program that Fuels Sales Growth: Bricks and Clicks
What if you could build out a referral partner network that brought your PERFECT customer or client to you? No more wining and dining and woo’ing and pleading to get...
From Instagram to TikTok, How Retailers Should Use Social Media: Bricks and Clicks
Welcome back to another Bricks and Clicks podcast! Today, I'm interviewing Erin Phillips of Pinckney Palm, a social media agency out of North Carolina. When I have questions about social...
How to Reach Your Customers During Lockdown: Bricks and Clicks
Today on Bricks & Clicks, we’re going to talk about the positives and negatives of the Coronavirus on retail. In episode 1, I talked about 6 Ways to Protect Your...
Using Stories to Sell Your Brand: Bricks and Clicks
Want to attract your ideal customers and clients to your brand? First you must STOP asking people to buy your product. Sound counterintuitive? It's actually not. Storytelling is as old...
The Current Landscape of Retail & What to Do About It: Bricks and Clicks
Shoppers are homebound in what is currently a voluntary isolation. Within the past week toilet paper, paper towels, pain relievers, masks and more are completely out of stock. Online...
6 Ways to Protect Your Product-Based Business During the Coronavirus Outbreak: Bricks and Clicks
On the first episode of Bricks and Clicks, a new podcast show with host Jennifer Kaylo Ruscin, we'll break down... Utilizing Amazon for immediate distribution. Mastering selling on your...