The Weekly Scale

The Weekly Scale: July 5th, 2021

Students in a Classroom

This week at MarketScale, we held a major press conference on the future of retail and delivery, hosted a true legend of education, and examined what “retailtainment” will look like in 2022. That’s making my wallet cringe. Break out the ice chests for the dog days of summer— it’s time to scale up. What’s being…

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The Weekly Scale
The Weekly Scale: June 21st, 2021

This week at MarketScale, we held a major press conference on the future of retail, hosted a true legend of education, and examined what “retailtainment” will look like in 2022. That’s making my wallet cringe. Break out the ice chests for the dog days of summer— it’s time to scale up. Walmart launched big news…

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The Weekly Scale
The Weekly Scale: June 14th, 2021

This week at MarketScale, we dropped in on our newest series, explored how consumer behavior has changed, and filmed the pilot episode of The Next Great American Food Franchise. That’s making me hungry. Break out the iced coffee, because its the start of summer — and it’s time to scale up. Did you catch the…

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The Weekly Scale
The Weekly Scale: May 31st, 2021

This week at MarketScale, we kicked off a new series with post-show drinks, explored the labor shortage companies are facing, and filmed the pilot episode of our newest original series – The Next Great American Food Franchise. Go ahead and cover up your firework burns. It’s the start of a new week, and it’s time…

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The Weekly Scale
The Weekly Scale: May 24th, 2021

This week at MarketScale, we kicked off a new series with the one and only ASU+GSV Summit, explored the future of the health conceirge, and packed our bags to film the next episode of Made in America- any guesses on who the lucky company is? Go ahead and get yourself that supersized firework for Memorial…

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The Weekly Scale
The Weekly Scale: May 17th, 2021

This week at MarketScale, we hosted the first ever Dallas 100 draft, explored the future of last-mile delivery and solved this summer’s travel pain points, so you can sit back, relax and sip on your Mai Tai. Go ahead and get yourself that supersized iced coffee. It’s the start of a new week, and it’s…

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The Weekly Scale
The Weekly Scale: May 10th, 2021

This week at MarketScale, we’ll launch some of our newest contributor podcasts, explore the conversations powering industrialized construction, and analyze the QSR industry’s growing need for personalized experiences. It’s the start of a new week, and it’s time to scale up. Why is southern California becoming the hub of green transportation? On the latest episode…

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summer melt
From Freshmen to Founders: Michigan Students Take on Higher Ed’s Summer Melt Crisis with MeetYourClass
May 29, 2025

A growing number of colleges are struggling to convert applicants into enrolled students—and to keep them engaged through graduation. With Gen Z students relying heavily on familiar digital platforms like Instagram and Discord for social interaction, traditional college tools for orientation, enrollment, and community-building often miss the mark. According to research, between 10 to 40…

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Aviation maintenance
The Future of Flight Depends on Mechanics, Not Machines: How Jets MRO is Solving the Aviation Maintenance Talent Gap
May 28, 2025

Private aviation is booming—but behind the sleek jets and luxury cabins lies a hidden crisis. A looming shortage of qualified aviation maintenance technicians threatens to ground growth. According to Boeing’s 2023 Pilot and Technician Outlook, the industry will need about 690,000 new maintenance technicians by 2042. While private jet usage is skyrocketing, the infrastructure to…

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digital learning ecosystem
Stride at 25: Redefining the Digital Learning Ecosystem for Today’s K–12 Learners
May 28, 2025

As virtual learning matures and school choice accelerates across the U.S.,the 25th anniversary of Stride Inc. offers a moment to reflect on how far the digital learning ecosystem has come and where it’s headed.. Once known as K12 Inc., the company helped pioneer online education at scale. But in a landscape shaped by evolving…

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search
From Search (SEO) to Answers with Generative AI
May 27, 2025

In this episode of The Marketing AI SparkCast, Aby Varma—founder of Spark Novus, which partners with marketing leaders to adopt AI responsibly and strategically—hosts Mike Ensing, Founder and CEO of Revere AI. They explore how LLMs are revolutionizing search, shifting the customer journey, and forcing a new marketing playbook where brand discovery is increasingly…

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Other The Weekly Scale
The Weekly Scale: May 3rd, 2021
May 3, 2021

This week at MarketScale, we worked on our professional development one block at a time with LEGO, previewed the business side of the NFL draft, and asked how manufacturing will respond to the supply chain shake up. It’s the start of a new week, and it’s time to scale up. The Supply chain has been…

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The Weekly Scale: April 26th, 2021
April 26, 2021

This week at MarketScale, we went live every day, featuring everything from industry leaders like Bose to the future of EdTech. We explored the new trends moving our supply chain, and we dove into the differentiators ready to elevate the physical retail spaces of the future. It’s the start of a new week, and it’s…

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The Weekly Scale: April 19th, 2021
April 19, 2021

This week at MarketScale, we finish launching some of our newest contributor podcasts, explore the conversations powering industrialized construction, and debate if automation will kickstart career growth. It’s the start of a new week, and it’s time to scale up. The demand for automation and new technology is forcing retail outlets to change how…

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The Weekly Scale: April 12th, 2021
April 12, 2021

This week at MarketScale, we explored how 5G is being brought to life, the infrastructure that will power it, and why the edge might be the answer. We also sat down with a global fashion leader, picked an Adobe exec’s brain about the future of education, and more. It’s the start of a new…

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The Weekly Scale: March 29th 2021
March 29, 2021

This week at MarketScale, we took our sweet tooth to new heights, unveiled two of our newest original series, and elevated the debate about which technologies will power the next wave of automation. Dust off your glove for a new baseball season. It’s the start of a new week, and it’s time to scale up….

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The Weekly Scale: March 22nd 2021
March 22, 2021

This week at MarketScale, we answered the business versus leisure travel debate, deep fried the world of QSR, and got ready to debut the trailer for the second season of Made in America. Your bracket is most likely busted. It’s the start of a new week, and it’s time to scale up. What do…

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The Weekly Scale: March 15th 2021
March 15, 2021

This week at MarketScale, we debuted our brand new website — and it might just be the best content hub in B2B. We also set the table for QSR and EdTech, premiered our newest courses and hosted industry-leading insights. Subscribe to your favorite podcast. It’s the start of a new week, and it’s…

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The Weekly Scale: March 8th 2021
March 8, 2021

This week at MarketScale, we launched sweets across a river, held the virtual pre-game for SXSW EDU, and set the menu for this week’s round table. Fire up the VPN, it’s the start of a new week and it’s time to scale up. Is a drone absolutely necessary in survey and mapping work? Well…

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The Weekly Scale: March 1st 2021
March 1, 2021

This week at MarketScale, we locked in the hottest roundtables, praised our AI overlords, and I asked myself who is the Steve Jobs of B2B. Close the door of the fireplace, it’s the start of a new week and it’s time to scale up. Can data revolutionize how homeowners manage and maintain their property? This…

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