The Weekly Scale
This week at MarketScale, we held a major press conference on the future of retail and delivery, hosted a true legend of education, and examined what “retailtainment” will look like in 2022. That’s making my wallet cringe. Break out the ice chests for the dog days of summer— it’s time to scale up. What’s being…
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The Weekly Scale
The Weekly Scale: June 21st, 2021
This week at MarketScale, we held a major press conference on the future of retail, hosted a true legend of education, and examined what “retailtainment” will look like in 2022. That’s making my wallet cringe. Break out the ice chests for the dog days of summer— it’s time to scale up. Walmart launched big news…
The Weekly Scale
The Weekly Scale: June 14th, 2021
This week at MarketScale, we dropped in on our newest series, explored how consumer behavior has changed, and filmed the pilot episode of The Next Great American Food Franchise. That’s making me hungry. Break out the iced coffee, because its the start of summer — and it’s time to scale up. Did you catch the…
The Weekly Scale
The Weekly Scale: May 31st, 2021
This week at MarketScale, we kicked off a new series with post-show drinks, explored the labor shortage companies are facing, and filmed the pilot episode of our newest original series – The Next Great American Food Franchise. Go ahead and cover up your firework burns. It’s the start of a new week, and it’s time…
The Weekly Scale
The Weekly Scale: May 24th, 2021
This week at MarketScale, we kicked off a new series with the one and only ASU+GSV Summit, explored the future of the health conceirge, and packed our bags to film the next episode of Made in America- any guesses on who the lucky company is? Go ahead and get yourself that supersized firework for Memorial…
The Weekly Scale
The Weekly Scale: May 17th, 2021
This week at MarketScale, we hosted the first ever Dallas 100 draft, explored the future of last-mile delivery and solved this summer’s travel pain points, so you can sit back, relax and sip on your Mai Tai. Go ahead and get yourself that supersized iced coffee. It’s the start of a new week, and it’s…
The Weekly Scale
The Weekly Scale: May 10th, 2021
This week at MarketScale, we’ll launch some of our newest contributor podcasts, explore the conversations powering industrialized construction, and analyze the QSR industry’s growing need for personalized experiences. It’s the start of a new week, and it’s time to scale up. Why is southern California becoming the hub of green transportation? On the latest episode…
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Personal Branding Now Drives B2B Success, Customer Trust, and Competitive Advantage
Personal branding has rapidly shifted from a “nice-to-have” to a strategic imperative in B2B marketing, reshaping how companies communicate, differentiate, and build trust. As industries evolve and professionals take on more dynamic, multi-stream careers, visibility and authenticity have become critical assets. Key findings from the Edelman + LinkedIn Thought Leadership Impact Report show that…
Real-World IT Practices Are Streamlining AV Deployments and Raising the Bar for Consistency
For years, the AV industry has discussed the long-anticipated convergence with IT—but that shift is no longer theoretical. With cloud adoption accelerating, hybrid work normalizing, and organizations rebuilding digital infrastructure after years of rapid change, AV systems now sit squarely on the IT backbone. In fact, the majority of newly upgraded conference rooms require network-centric…
ROI Case Study
Denials are no longer a slow leak in the revenue cycle—they’re a fast-moving, rule-shifting game controlled by payers, and hospitals that don’t model denial patterns in real time end up budgeting around losses they could have prevented. PayerWatch’s four-digit, client-verified ROI in 2024 shows what happens when a hospital stops reacting claim by…
Clip 2 – Fighting for Coverage: One Patient’s Story
Health insurers love to advertise themselves as guardians of care, but the real story often begins when a patient’s life no longer fits neatly into a spreadsheet. In oncology especially, “coverage” isn’t a bureaucratic checkbox—it’s the fragile bridge between a treatment that finally works and a relapse that can undo years of grit…