Articles by author: Jennifer Kaylo Ruscin

So many industries are turning to virtual collaboration in the wake of the COVID-19 pandemic. From telemedicine to critical board meetings and more, the world’s businesses are finding ways to succeed even when separated by distance. And the legal industry is no different. On this episode of Bricks and Clicks with Jennifer Kaylo Ruscin, […]

With so much going on in the world these days, it’s important to stay positive and grounded. On today’s Bricks and Clicks podcast, Mike Allsup teaches us a method called GEM, which stands for Gratitude, Empathy and Mindfulness and emphasizes slowing down, being grateful for what we have and creating space to allow us to see the sweetness […]

What if you could build out a referral partner network that brought your PERFECT customer or client to you? No more wining and dining and woo’ing and pleading to get customers to pay for your services or items. No more efforting. Yes, I just made that word up. Today I’d like to talk about […]

Welcome back to another Bricks and Clicks podcast! Today, I’m interviewing Erin Phillips of Pinckney Palm, a social media agency out of North Carolina. When I have questions about social media marketing, advertising and content creation, she’s my go-to-gal. Today, we’re talking about Instagram’s dominating viewing presence, Facebook relevance and what the heck TikTok is. I […]

Today on Bricks & Clicks, we’re going to talk about the positives and negatives of the Coronavirus on retail. In episode 1, I talked about 6 Ways to Protect Your Product-Based Business During the Coronavirus Outbreak One of the things I suggested was to create delivery options because traditional transportation might not be available. […]

Want to attract your ideal customers and clients to your brand? First you must STOP asking people to buy your product. Sound counterintuitive? It’s actually not. Storytelling is as old as the first humans on this planet, and it’s our preferred method of digesting information. Storytelling bonds us to the storyteller, and makes us […]

Shoppers are homebound in what is currently a voluntary isolation. Within the past week toilet paper, paper towels, pain relievers, masks and more are completely out of stock. Online is sold out too. We are weeks out, best case scenario, at being able to replenish our pantries. I know that every morning I personally […]

On the first episode of Bricks and Clicks, a new podcast show with host Jennifer Kaylo Ruscin, we’ll break down… Utilizing Amazon for immediate distribution. Mastering selling on your own website. Creating a subscription model. Delivery options when traditional transportation isn’t available. How to ensure you have enough inventory for high online sales demand. […]

On today’s podcast, we get to chat with Jennifer Ruscin, the owner of Growth Spurt Sales and Marketing. We discuss the tectonic shift in marketing strategy. The new paradigm that has retailers actually listening to customers, how technology helps work smarter not harder, and the future delivery of Oreos and “grape-based” beverages. As an […]