Articles by tag: marketing
With the 2022 budget season heating up, Shannon Maverick, host of Maverick of Marketing, talked to an expert in marketing about his take on how marketers can validate asking for more budget. Scott Todaro, the CMO at Plannuh, Inc. Todaro brought his near thirty years of experience along with him on this journey to […]
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Business Services
Why Content Media Outperforms Traditional Marketing
The essence of modern marketing is simple – you need to not only establish your brand as a key source of insight and education, but also to build a powerful community around that brand that drives engagement with your audience. In that world, traditional marketing doesn’t cut it anymore. To learn more, host Tyler […]
Hospitality
How Travel Marketing Needs to Change Post-Pandemic
Travel was altered significantly by the COVID-19 pandemic and, even with far-away locales opening their doors to travelers once again, the industry is going to have to adapt to cater to a new brand of consumer. But how? Marilee Kostadimas, CMP, DMCP, Founder & Creative Director of Spotlight Sojourns, shared some front-line insights about how […]
Food & Beverage
Rethinking Your Restaurant’s Digital Presence
Food is serious business. Now, on The Main Course, host Barbara Castiglia will invite insiders on the front lines of food to share their expertise, strategies, and forecasts for navigating the ever-changing restaurant industry. The restaurant industry has been through a lot in the last year-plus. Some have pivoted and grown, while others faltered. So, what was […]
Transportation
How Will Airlines Keep Up The Momentum With an Uptick In Travel?
“Really key in on that opportunity for the folks that have children to make it a really fun experience for the kids.” With the economy opening back up, things are looking good for airlines. In late July, American Airlines and Southwest Airlines posted their quarterly numbers, with both reporting profits, supported by a return of […]
Business Services
Is Segmentation Marketing a Relic of the Pre-COVID Era?
The COVID-19 pandemic undoubtedly changed the marketing landscape for a wide range of industries – but just how different will marketing strategies look in the months and years to come? Will strategies that still rely on clear segmentation continue to succeed, or is segmentation marketing ready for its curtain call? To source insights, Voice of […]
Architecture & Design
Is the Shift Back to Contractors a Positive for Home Improvement Stores?
During the pandemic, with many home construction projects stalled or slowed, home improvement stores like Home Depot and Lowe’s took a new approach – customers looking for DIY projects to eat up that time spent at home. Now, with the world reopening and building material prices skyrocketing, these stores are shifting back to an approach […]
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Old Systems are Creating Cybersecurity Challenges for Healthcare Orgs
Healthcare organizations face significant hurdles in maintaining strong and secure cybersecurity measures as tech evolves. Some of that is due to aging network infrastructures and high costs of essential software, which have created complex cybersecurity challenges. As healthcare continues to rely increasingly on digital solutions for patient care, the stakes for securing these systems […]
Healthcare Providers Must Combine Zero Trust Architecture and Threat Modeling to Address Cybersecurity Challenges
In today’s increasingly digital world, the healthcare sector faces significant cybersecurity challenges, necessitating urgent and sophisticated responses. The recent draft guidance issued by the FDA on cybersecurity for medical devices highlights a critical juncture for the industry: the need to implement and scale best practices in cybersecurity is more pressing than ever. As healthcare […]
New Penalties is a Push to Mitigate Cybersecurity Threats in Telecommunications and Healthcare
Cybersecurity has emerged as a critical issue in telecommunications and healthcare—two industries intertwined as essential services. With both sectors recognized as critical infrastructure, the consequences of cyber attacks can be far-reaching, impacting everything from individual privacy to national security. While recent regulatory changes are aiming to tighten security protocols, it also raises questions about […]
RFID Utilization Can Help Retailers Scale, Unify Shopping Channels, and Transform Shopping Experiences
Recent discussions at NRF’s Big Show have catapulted RFID technology to the forefront of retail innovation, signaling a significant shift in how retailers manage operations and customer experiences. With major players like Macy’s and Levi’s demonstrating RFID’s effectiveness in enhancing inventory accuracy and reducing theft, the technology’s potential extends far beyond its initial applications. […]