Articles by author: Jennifer Kaylo Ruscin

How Consumers are Adjusting Shopping Habits for Black Friday 2021

How Consumers are Adjusting Shopping Habits for Black Friday 2021

Commentary: Black Friday is fast approaching, and lingering on every retailers’ mind is the impact that COVID’s retail closures, supply chain disruptions, and acceleration of ecommerce adoption will have on the outcome of holiday deals and shopping habits. A deciding factor will be how consumers engage with the retail industry’s various sales channels. With […]

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China Chip Controls manufacturing plant
Biden Nears Win as Japan, Dutch Back China Chip Controls
January 29, 2023

For more on the West’s race to implement China chip controls, read Bloomberg’s explainer on the computer chip “arms race.” (Bloomberg) — Japan and the Netherlands are poised to join the US in limiting China’s access to advanced semiconductor machinery, forging a powerful alliance that will undercut Beijing’s ambitions to build its own domestic […]

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NYSE Mayhem Traced to a Staffer Who Left a Backup System Running
January 28, 2023

(Bloomberg) — More than 700 miles from Wall Street, the New York Stock Exchange’s backup data center on Cermak Road in Chicago is supposed to safeguard US markets, standing by at all hours in case disaster ever strikes the world’s largest venue for trading shares. When markets are closed, it participates in a well-worn routine, […]

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California storms farmers
California Storms Have Farmers Rushing to Avoid Crop Shortfall
January 28, 2023

(Bloomberg) — California farmers are facing costly damages from weeks of severe California storms that may trigger more expensive US fruits and vegetables in a time of massive food inflation. “The numbers are going to be somewhere in the hundreds of millions and perhaps in the billions,” Dave Puglia, head of the trade group Western […]

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How Consumers are Adjusting Shopping Habits for Black Friday 2021
November 16, 2021

Commentary: Black Friday is fast approaching, and lingering on every retailers’ mind is the impact that COVID’s retail closures, supply chain disruptions, and acceleration of ecommerce adoption will have on the outcome of holiday deals and shopping habits. A deciding factor will be how consumers engage with the retail industry’s various sales channels. With […]

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How Retailers and Vendors Should Approach Discounts on Amazon
September 10, 2021

Amazon is encouraging its vendors to try out some new deals strategies for their Q4 product marketing, including short-term discounts and digital coupon clipping. Which of these strategies will have the biggest ROI for smaller retailers, and why? Jennifer Ruscin joined us to share her thoughts and explain why she isn’t a fan of […]

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Is Walmart’s Future as a Service Provider?
August 30, 2021

Speed is king in retail, and Walmart’s new GoLocal service raises the stakes in competition with Amazon, offering businesses a white label delivery service with logistics and drivers included. Other large retailers are struggling to keep pace with Walmart’s network, considering 90% of Americans live within 10 minutes of one of their locations. But […]

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Last Call for Walmart’s Open Call
April 29, 2021

Jennifer Kaylo Ruscin guides retailers to be the hero and navigate the industry’s biggest B2B challenges online and offline.   Walmart’s Open Call (Formerly Made In The USA Summit) accepts applications through April 30. What is Walmart’s Open Call? “Open Call is an action packed one day virtual event. Walmart welcomes suppliers to virtually pitch product that […]

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How The Content Pros Use SEO And Content To Sell
April 15, 2021

Jennifer Kaylo Ruscin guides retailers to be the hero and navigate the industry’s biggest B2B challenges online and offline.   All companies rely on content to get their message to the world. It comes in many shapes in forms: blogs, emails, Instagram, Twitter, web pages. But, what exactly is content, SEO and how do you make yours […]

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Quick Tips on Email Marketing
April 1, 2021

Jennifer Kaylo Ruscin guides retailers to be the hero and navigate the industry’s biggest B2B challenges online and offline.   Email marketing continues to be one of the best channels for ROI, with each $1 spent generating $38 in revenue. It can be a great tool to reach a variety of goals, so why not just dive in […]

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How to Sell a Product Concept to Retailers
March 18, 2021

Jennifer Kaylo Ruscin guides retailers to be the hero and navigate the industry’s biggest B2B challenges online and offline.   Host Jennifer Ruscin shares her insights on how to make an impact in retail buyer meetings without an actual product. Ruscin has extensive knowledge of the process. She’s successfully helped companies sell millions of dollars of products […]

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Making Aligned Choices in Business and Life
March 4, 2021

Jennifer Kaylo Ruscin guides retailers to be the hero and navigate the industry’s biggest B2B challenges online and offline.   Here’s a shocking fact—humans make over 35,000 choices a day! While some are mundane, others are complex and impact every area of life. Bricks and Clicks host Jennifer Ruscin spoke with Melissa Bauknight about making aligned choices. […]

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How Brands Can Drive Action on Social Media
February 18, 2021

Jennifer Kaylo Ruscin guides retailers to be the hero and navigate the industry’s biggest B2B challenges online and offline.   Did you know that Pinterest is more than just pins and aspiration content? It can drive website traffic and sales with the right approach. Bricks and Clicks is tackling everything Pinterest as host Jennifer Kaylo Ruscin welcomes expert Jennifer Priest, owner […]

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