Articles by author: Jennifer Kaylo Ruscin

Business Ecosystems Are Key to Success in the Autonomous Driving Industry

On this episode of LeddarTech Lab, Voice of B2B Daniel Litwin talked with LeddarTech Director of Strategic Partnerships Heinz Oyrer about the LeddarTech ecosystem: how it Read more

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Elevating the Customer Experience through Bank Branch Digital Transformation
May 13, 2021
Banks are a constant – they loom on urban corners and dot rural towns, providing necessary financial services to their customers. However, they’re also rigid, often resulting in slower adaptation of new Read more
Metrology: The Field Behind the Innovations Moving the World Forward
May 12, 2021
The pomp and circumstance are often reserved for the actual products that move our world forward. From the cars we drive to the mobile device you might be reading this on right now and telescopes helping us Read more
Employers Post Record Job Openings, But Where are All the Workers?
May 12, 2021
  After a meager April jobs report showed companies are struggling to entice workers and find the right talent, even with a relatively high unemployment rate of 6.1%, industries are looking for something to be Read more
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Last Call for Walmart’s Open Call
April 29, 2021
Jennifer Kaylo Ruscin guides retailers to be the hero and navigate the industry’s biggest B2B challenges online and offline.   Walmart’s Open Call (Formerly Made In The USA Summit) Read more
How The Content Pros Use SEO And Content To Sell
April 15, 2021
Jennifer Kaylo Ruscin guides retailers to be the hero and navigate the industry’s biggest B2B challenges online and offline.   All companies rely on content to get their message to Read more
Quick Tips on Email Marketing
April 1, 2021
Jennifer Kaylo Ruscin guides retailers to be the hero and navigate the industry’s biggest B2B challenges online and offline.   Email marketing continues to be one of the best Read more
How to Sell a Product Concept to Retailers
March 18, 2021
Jennifer Kaylo Ruscin guides retailers to be the hero and navigate the industry’s biggest B2B challenges online and offline.   Host Jennifer Ruscin shares her insights on how to Read more
Making Aligned Choices in Business and Life
March 4, 2021
Jennifer Kaylo Ruscin guides retailers to be the hero and navigate the industry’s biggest B2B challenges online and offline.   Here’s a shocking fact—humans make over 35,000 Read more
How Brands Can Drive Action on Social Media
February 18, 2021
Jennifer Kaylo Ruscin guides retailers to be the hero and navigate the industry’s biggest B2B challenges online and offline.   Did you know that Pinterest is more than just pins and Read more
Maximize Your Productivity by “Rejecting the Hustle”
January 21, 2021
Jennifer Kaylo Ruscin guides retailers to be the hero and navigate the industry's biggest B2B challenges online and offline.   Influencers and entrepreneurs like Gary Vee often Read more
Taking Advantage of Renewed Growth in 2021
January 7, 2021
Jennifer Kaylo Ruscin guides retailers to be the hero and navigate the industry's biggest B2B challenges online and offline.   As a new year begins and we put 2020 Read more
Navigating Price Increases in Retail and Big-Box Stores
December 24, 2020
Jennifer Kaylo Ruscin guides retailers to be the hero and navigate the industry's biggest B2B challenges online and offline.   Bricks and Clicks lives on the cutting Read more