Articles by author: Jennifer Kaylo Ruscin
Commentary: Black Friday is fast approaching, and lingering on every retailers’ mind is the impact that COVID’s retail closures, supply chain disruptions, and acceleration of ecommerce adoption will have on the outcome of holiday deals and shopping habits. A deciding factor will be how consumers engage with the retail industry’s various sales channels. With […]
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Boxx Modular’s New Branch in Atlantic Canada: A Strategic Move for Construction Innovation
In an era where construction innovation is reshaping the industry, modular construction’s growth continues to rise. In this episode of Built Modular, Boxx Modular’s strategic expansion into Moncton, Atlantic Canada takes center stage. Host Gabrielle Bejarano welcomes Charles Landry and Ray Girouard to explore the implications of this venture. Bejarano, Landry, and Girouard discuss […]
VC Investment Valuations Podcast
In this episode of The Alternative Edge, a Weaver: Beyond the Numbers Podcast, host Becky Reeder, an audit partner and co-leader of the alternative investments practice at Weaver, engages with Sindhu Rajesh, an Alternative Investment Services Partner with Weaver. They unpack the complexities of venture fund valuations, offering critical insights into industry dynamics and best […]
The Role of VR and AR in Attractions and Enterprise Applications
In this Pro AV Today soundbite from Dan O’Brien of HTC VIVE, the conversation centered on the significant role of Virtual Reality (VR) and Augmented Reality (AR) in attractions and enterprise applications. O’Brien highlighted the critical need for durable hardware design, tailored to withstand extensive use in location-based entertainment (LBE) operations. Unlike consumer-grade VR headsets, […]
How Consumers are Adjusting Shopping Habits for Black Friday 2021
Commentary: Black Friday is fast approaching, and lingering on every retailers’ mind is the impact that COVID’s retail closures, supply chain disruptions, and acceleration of ecommerce adoption will have on the outcome of holiday deals and shopping habits. A deciding factor will be how consumers engage with the retail industry’s various sales channels. With […]
How Retailers and Vendors Should Approach Discounts on Amazon
Amazon is encouraging its vendors to try out some new deals strategies for their Q4 product marketing, including short-term discounts and digital coupon clipping. Which of these strategies will have the biggest ROI for smaller retailers, and why? Jennifer Ruscin joined us to share her thoughts and explain why she isn’t a fan of […]
Is Walmart’s Future as a Service Provider?
Speed is king in retail, and Walmart’s new GoLocal service raises the stakes in competition with Amazon, offering businesses a white label delivery service with logistics and drivers included. Other large retailers are struggling to keep pace with Walmart’s network, considering 90% of Americans live within 10 minutes of one of their locations. But […]
Last Call for Walmart’s Open Call
Jennifer Kaylo Ruscin guides retailers to be the hero and navigate the industry’s biggest B2B challenges online and offline. Walmart’s Open Call (Formerly Made In The USA Summit) accepts applications through April 30. What is Walmart’s Open Call? “Open Call is an action packed one day virtual event. Walmart welcomes suppliers to virtually pitch product that […]
How The Content Pros Use SEO And Content To Sell
Jennifer Kaylo Ruscin guides retailers to be the hero and navigate the industry’s biggest B2B challenges online and offline. All companies rely on content to get their message to the world. It comes in many shapes in forms: blogs, emails, Instagram, Twitter, web pages. But, what exactly is content, SEO and how do you make yours […]
Quick Tips on Email Marketing
Jennifer Kaylo Ruscin guides retailers to be the hero and navigate the industry’s biggest B2B challenges online and offline. Email marketing continues to be one of the best channels for ROI, with each $1 spent generating $38 in revenue. It can be a great tool to reach a variety of goals, so why not just dive in […]
How to Sell a Product Concept to Retailers
Jennifer Kaylo Ruscin guides retailers to be the hero and navigate the industry’s biggest B2B challenges online and offline. Host Jennifer Ruscin shares her insights on how to make an impact in retail buyer meetings without an actual product. Ruscin has extensive knowledge of the process. She’s successfully helped companies sell millions of dollars of products […]
Making Aligned Choices in Business and Life
Jennifer Kaylo Ruscin guides retailers to be the hero and navigate the industry’s biggest B2B challenges online and offline. Here’s a shocking fact—humans make over 35,000 choices a day! While some are mundane, others are complex and impact every area of life. Bricks and Clicks host Jennifer Ruscin spoke with Melissa Bauknight about making aligned choices. […]
How Brands Can Drive Action on Social Media
Jennifer Kaylo Ruscin guides retailers to be the hero and navigate the industry’s biggest B2B challenges online and offline. Did you know that Pinterest is more than just pins and aspiration content? It can drive website traffic and sales with the right approach. Bricks and Clicks is tackling everything Pinterest as host Jennifer Kaylo Ruscin welcomes expert Jennifer Priest, owner […]