Articles by author: Jennifer Kaylo Ruscin

How Consumers are Adjusting Shopping Habits for Black Friday 2021

How Consumers are Adjusting Shopping Habits for Black Friday 2021

Commentary: Black Friday is fast approaching, and lingering on every retailers’ mind is the impact that COVID’s retail closures, supply chain disruptions, and acceleration of ecommerce adoption will have on the outcome of holiday deals and shopping habits. A deciding factor will be how consumers engage with the retail industry’s various sales channels. With […]

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Retail
How Retailers and Vendors Should Approach Discounts on Amazon

Amazon is encouraging its vendors to try out some new deals strategies for their Q4 product marketing, including short-term discounts and digital coupon clipping. Which of these strategies will have the biggest ROI for smaller retailers, and why? Jennifer Ruscin joined us to share her thoughts and explain why she isn’t a fan of […]

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Retail
Is Walmart’s Future as a Service Provider?

Speed is king in retail, and Walmart’s new GoLocal service raises the stakes in competition with Amazon, offering businesses a white label delivery service with logistics and drivers included. Other large retailers are struggling to keep pace with Walmart’s network, considering 90% of Americans live within 10 minutes of one of their locations. But […]

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Bricks and Clicks
Last Call for Walmart’s Open Call

Jennifer Kaylo Ruscin guides retailers to be the hero and navigate the industry’s biggest B2B challenges online and offline.   Walmart’s Open Call (Formerly Made In The USA Summit) accepts applications through April 30. What is Walmart’s Open Call? “Open Call is an action packed one day virtual event. Walmart welcomes suppliers to virtually pitch product that […]

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Bricks and Clicks
How The Content Pros Use SEO And Content To Sell

Jennifer Kaylo Ruscin guides retailers to be the hero and navigate the industry’s biggest B2B challenges online and offline.   All companies rely on content to get their message to the world. It comes in many shapes in forms: blogs, emails, Instagram, Twitter, web pages. But, what exactly is content, SEO and how do you make yours […]

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Bricks and Clicks
Quick Tips on Email Marketing

Jennifer Kaylo Ruscin guides retailers to be the hero and navigate the industry’s biggest B2B challenges online and offline.   Email marketing continues to be one of the best channels for ROI, with each $1 spent generating $38 in revenue. It can be a great tool to reach a variety of goals, so why not just dive in […]

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Bricks and Clicks
How to Sell a Product Concept to Retailers

Jennifer Kaylo Ruscin guides retailers to be the hero and navigate the industry’s biggest B2B challenges online and offline.   Host Jennifer Ruscin shares her insights on how to make an impact in retail buyer meetings without an actual product. Ruscin has extensive knowledge of the process. She’s successfully helped companies sell millions of dollars of products […]

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generative AI basics
As Pressure Around AI Returns Increases, Companies Using Should Know the Generative AI Basics
April 16, 2024

In an era defined by rapid technological advancements, the surge of generative artificial intelligence (AI) and Large Language Models (LLMs) stands out as a particularly transformative development. It’s a trend that’s leading to a wealth of new AI-powered solutions for businesses to consider investing in, whether as part of their internal tech stack or as […]

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document restoration process
AMRestore Document Restoration Process
April 16, 2024

How does advanced document recovery technology safeguard valuable business documents from severe damage, especially in emergencies involving water? Polygon’s AMRestore document restoration process provides residential and commercial content restoration, cleaning, and moving. Larry Waltemire, the Business Unit Manager of East Region at Polygon, highlights the critical stages and technological advancements in document preservation at […]

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biofuel feedstock
Motor Fuels Tax Minute, Episode 43: Biofuel Feedstock
April 16, 2024

In this week’s episode of Motor Fuels Tax Minute, our hosts discuss non-tax specific permits for biofuel feedstocks.   For information or assistance, contact us. We are here to help. ©2024 Detailed Description of Weaver’s Motor Fuels Tax Minute, Episode 43 00:00:00 Emilda: Welcome to Weaver’s Motor Fuels Tax Minute, the vlog where we talk all […]

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An Aging U.S. Workforce Could Be A Fruitful Operational Shift for Businesses
April 15, 2024

In a workforce landscape being shaped by inflation, supply chain evolution, geopolitical tide shifts, and rising next-gen technology, businesses are increasingly recognizing the value of integrating older, experienced workers into their labor strategies. The allure lies not only in the seasoned skills these workers bring but also in their financial independence, which often allows […]

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Other Articles
Making Aligned Choices in Business and Life
March 4, 2021

Jennifer Kaylo Ruscin guides retailers to be the hero and navigate the industry’s biggest B2B challenges online and offline.   Here’s a shocking fact—humans make over 35,000 choices a day! While some are mundane, others are complex and impact every area of life. Bricks and Clicks host Jennifer Ruscin spoke with Melissa Bauknight about making aligned choices. […]

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How Brands Can Drive Action on Social Media
February 18, 2021

Jennifer Kaylo Ruscin guides retailers to be the hero and navigate the industry’s biggest B2B challenges online and offline.   Did you know that Pinterest is more than just pins and aspiration content? It can drive website traffic and sales with the right approach. Bricks and Clicks is tackling everything Pinterest as host Jennifer Kaylo Ruscin welcomes expert Jennifer Priest, owner […]

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Maximize Your Productivity by “Rejecting the Hustle”
January 21, 2021

Jennifer Kaylo Ruscin guides retailers to be the hero and navigate the industry’s biggest B2B challenges online and offline.   Influencers and entrepreneurs like Gary Vee often tout a singular strategy — hustle until you make it. If you think you’re working hard, you’re not. If you don’t think you can work any harder, you can. […]

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Taking Advantage of Renewed Growth in 2021
January 7, 2021

Jennifer Kaylo Ruscin guides retailers to be the hero and navigate the industry’s biggest B2B challenges online and offline.   As a new year begins and we put 2020 behind us, many of us are searching for ways to get back to contentment, peace and growth. I’ve been able to successfully manifest exactly what I want […]

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Navigating Price Increases in Retail and Big-Box Stores
December 24, 2020

Jennifer Kaylo Ruscin guides retailers to be the hero and navigate the industry’s biggest B2B challenges online and offline.   Bricks and Clicks lives on the cutting edge of retail, and host Jennifer Kaylo Ruscin shared some insights on the latest episode about getting price increases accepted and avoiding dreaded store counts with easy-to-avoid stumbles. Kaylo […]

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Bringing Thankfulness to Your Retail Relationships
November 27, 2020

Jennifer Kaylo Ruscin guides retailers to be the hero and navigate the industry’s biggest B2B challenges online and offline.   Today I’m joined by my husband Derek, and I’m so excited to have him on the show! By day he hosts a 3 hour sports talk radio show called The Ruscin & Zach Show, all about […]

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Reshaping Black Friday
November 26, 2020

Jennifer Kaylo Ruscin guides retailers to be the hero and navigate the industry’s biggest B2B challenges online and offline.   COVID-19 continues to reshape how people shop, and in turn, it’s sure to reshape traditions this holiday season. Let’s Talk Thanksgiving and Holiday Celebrations According to Butterball, the number of consumers who plan to host extended […]

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5 Ways Brands Can Prepare for Holiday Sales
November 12, 2020

An unpredictable year calls for an unpredictable holiday season. This week host Jennifer Kaylo Ruscin sits down with Marketing and Analytics Expert Bill Sinacore to discuss how retailers can prepare for the holiday season. More Sale Items, More Often Sinacore has seen up to a 20% decrease on discretionary spending due to the higher unemployment rate […]

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5 Ways to Position Your Retail Brand
October 29, 2020

On this episode of Bricks and Clicks, host Jennifer Kaylo Ruscin shares her top five tips for establishing a social media presence and gaining an audience. 1. Show Up – Start posting. It can be as simple as a meme (people freakin love memes) or a quote. Or maybe it’s something from your industry. As you build your courage, […]

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