Articles by author: Jennifer Kaylo Ruscin

Hearing Aids to Reach Millions With FDA Over-the-Counter Approval

(Bloomberg Law) -- Nearly 30 million US adults impacted by hearing loss will now have easier access to hearing aids under a final rule from the FDA allowing them to be purchased over the Read more

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auto technician shortage
Auto Industry Professionals Weigh Solutions to Persisting Technician Shortage
August 17, 2022
  The demand for workers in the trades continues to outpace the supply at alarming rates. When it comes to the automotive industry, the need for technicians is estimated to be five openings for every active Read more
One Medical Amazon primary care
Amazon’s One Medical Acquisition is Critical for Proving Subscription-Based Primary Care
August 16, 2022
Affordable and accessible healthcare is a problem that has plagued Americans for decades. For companies like Amazon, this dysfunction is a prime opportunity to further disrupt another legacy Read more
Broadcast Multiviewer
The Next Generation of Broadcast Cameras
August 16, 2022
The world of broadcast quality cameras has expanded beyond the traditional barriers of terrestrial TV. Houses of worship, educational institutions, sports leagues and more have taken advantage of more accessible Read more
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How Consumers are Adjusting Shopping Habits for Black Friday 2021
November 16, 2021
  Commentary: Black Friday is fast approaching, and lingering on every retailers' mind is the impact that COVID's retail closures, supply chain disruptions, and Read more
How Retailers and Vendors Should Approach Discounts on Amazon
September 10, 2021
  Amazon is encouraging its vendors to try out some new deals strategies for their Q4 product marketing, including short-term discounts and digital coupon clipping. Which of Read more
Is Walmart’s Future as a Service Provider?
August 30, 2021
  Speed is king in retail, and Walmart's new GoLocal service raises the stakes in competition with Amazon, offering businesses a white label delivery service with logistics Read more
Last Call for Walmart’s Open Call
April 29, 2021
Jennifer Kaylo Ruscin guides retailers to be the hero and navigate the industry’s biggest B2B challenges online and offline.   Walmart’s Open Call (Formerly Made In The USA Summit) Read more
How The Content Pros Use SEO And Content To Sell
April 15, 2021
Jennifer Kaylo Ruscin guides retailers to be the hero and navigate the industry’s biggest B2B challenges online and offline.   All companies rely on content to get their message to Read more
Quick Tips on Email Marketing
April 1, 2021
Jennifer Kaylo Ruscin guides retailers to be the hero and navigate the industry’s biggest B2B challenges online and offline.   Email marketing continues to be one of the best Read more
How to Sell a Product Concept to Retailers
March 18, 2021
Jennifer Kaylo Ruscin guides retailers to be the hero and navigate the industry’s biggest B2B challenges online and offline.   Host Jennifer Ruscin shares her insights on how to Read more
Making Aligned Choices in Business and Life
March 4, 2021
Jennifer Kaylo Ruscin guides retailers to be the hero and navigate the industry’s biggest B2B challenges online and offline.   Here’s a shocking fact—humans make over 35,000 Read more
How Brands Can Drive Action on Social Media
February 18, 2021
Jennifer Kaylo Ruscin guides retailers to be the hero and navigate the industry’s biggest B2B challenges online and offline.   Did you know that Pinterest is more than just pins and Read more