2022 – Past Episodes
Over 89% of digital businesses are now investing in personalization marketing tactics. An individualized approach is said to hook the consumer, invite more interaction, and help boost sales. But investing in an individualized campaign is costly and it might not be all it’s made up to be. How should companies invest in their future…
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2022 - Past Episodes
Achieving Transparency in the Startup Business Model
With the successes of businesses and companies like Facebook, Apple, and Uber, startups are more common than ever, as many niche markets with a startup business model have proven to be lucrative. But starting a new business idea and finding success within it doesn’t happen overnight. In fact, failure is more likely because getting…
2022 - Past Episodes
From Garment to 3D: How Digital Fashion Came into the Spotlight
Digital fashion is the latest rage in the fashion industry at the moment. According to The Digital Speaker, in recent years fashion houses have been working with gaming developers to produce fashion in 3D. This trend has been around for a while, but it really picked up steam during pandemic lockdowns, says Forbes. As…
2022 - Past Episodes
Conquering the eCommerce Return Avalanche
The rise in online ordering during the pandemic created an inevitable side effect: returns. Retail returns rose an average of 16.6% in 2021 versus 10.6% in 2020, according to the National Retail Federation and Appraise Retail. That equals $761 billion in returned merchandise, creating a dilemma for retailers and logistical concerns for shippers. Christine…
2022 - Past Episodes
Hitting Your Consumer Through Linear and CTV
Today’s technology provides many options for those wanting to reach audiences through TV. Linear TV is no longer the only option; CTV, or connected television, continues to spread as more and more consumers cut the cord of traditional linear options and move to internet streaming content. Estimates indicate the bulk of television viewership will…
2022 - Past Episodes
Brands Who Want to Understand Web 3.0
Web 3.0 is the talk of the digital world. Yet, as the metaverse, NFT trading, and Web3 grows, so too, does confusion on its purpose and uses. So much so, in fact, that a Harvard Business Review poll found nearly 70% of respondents did not know what “Web3” meant. So, how do brands build…
2022 - Past Episodes
What is Apteo, and how is Consumer Data Evolving?
Impacting the behavior of different shoppers requires different tactics based on individual preferences. Understanding how to harness the data you have about your consumers is key to customizing messages. In 2021, online shopping accounted for 14% of all sales, according to Smart Brief. Securing those sales requires multiple touchpoints that speak to shoppers. On this…
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Krow Knows: How Fair Are the College Football Playoff Rankings?
The college football playoff rankings generate intense debate as the sport undergoes significant shifts due to conference realignments, NIL deals, and transfer portal dynamics. The dominance of the SEC and Big Ten raises questions about fairness, while committee inconsistencies frustrate fans and analysts. For instance, four of the top five ranked teams hail from…
The Role of OEM in the AV Industry: Shaping Innovation, Quality, and Market Competition
As technology reshapes the AV industry, Original Equipment Manufacturers (OEMs) are emerging as critical partners for businesses seeking tailored solutions. Whether it’s bespoke LED displays or high-end audio systems, OEM in the AV industry is redefining how companies innovate, differentiate, and meet market demands. This raises a crucial question for professionals navigating this space—how…
Staying Competitive in a Changing Parcel Landscape
In the latest episode of On Time in Full, host Gabrielle Bejarano welcomes Satyen Pathak, a Senior Account Executive at Designed Conveyor Systems (DCS), to discuss trends shaping the parcel market and strategies for companies to remain competitive. With over 20 years of industry experience, Pathak shares his insights into the evolving needs within supply…
Building Efficient and Engaged Blue-Collar Workforces Begins with Leadership Rooted in Personal Development
According to a study by Deloitte and The Manufacturing Institute, over 2.1 million manufacturing jobs could remain unfilled by 2030 due to a lack of skilled talent. This workforce shortage reveals a critical gap in leadership within blue-collar industries. Without strong leadership to develop teams and foster growth, businesses face inefficiencies, low morale, and…