Retail
Key Points: Consumers who’ve tried out the latest conversational channels expect brands to create a unique and personalized shopping experience that can also meet their basic needs. According to a global consumer survey by LivePerson, 83 percent of consumers worldwide are interested in browsing or buying products in a branded messaging experience. Brands that […]
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Retail
Does Live Streaming Have a Permanent Place in Retail?
We haven’t even scratched the surface when it comes to the future of live streaming. Mostly when we thing of live streaming we think of things like Facebook Live or Instagram Live but now more than ever there are options where content can be live streamed. In this clip of MarketScale’s Retail Refined Melissa […]
Healthcare
Is “Pay by Text” the Next Evolution of Ecommerce?
Key Points: Pay by Text is increasing in popularity, especially during the pandemic. Text messaging increases customer engagement and payment. More industries are using pay by text, including the healthcare industry. Commentary: There are a couple of things that are always going to be a constant. The sun will rise, and the sun will […]
Retail
Adjusting to Supply Chain Issues Ahead of Holiday Season Demand
Keypoints: With the holiday two months away, companies are still dealing with supply chain issues. Businesses have been preparing but are still plagued with shortages. Chessgammon has found that their orders have been taking 9-10 months. Commentary: The holiday season is almost upon us. If they haven’t already been, businesses should be preparing for […]
2021 Retail Refined
Live Streaming Has a Permanent Place in Retail. Here’s Why.
Live streaming adoption is accelerating for a host of reasons and has many applications. Retailers can take advantage of this channel to connect with consumers and sell directly to them. Talking about this emerging trend, Retail Refined host Melissa Gonzalez spoke with Kenneth Tan, Co-founder and CEO of BeLive Technology. The company offers live streaming solutions […]
Food & Beverage
Can the CPG Industry Balance D2C Strategies with a Positive In-Store Experience?
Key Points: Food and beverage brands used the pandemic to test D2C initiatives. CPG, food, and beverage companies need to test out what will work both online and offline because more consumers are using e-commerce. C-stores and grocery stores will remain dominant channels to reach customers. Commentary: During the COVID-19 pandemic, companies in the […]
2021 Retail Refined
How Revlon Thinks Through Its Innovation Process
Leveraging retail trends and data are keys to staying on the minds of consumers. This week on Retail Refined, host Melissa Gonzalez talks with Keyla Lazardi, Revlon’s Chief Scientific Officer about how the cosmetics giant utilizes both trends and data when it comes to innovation. The two also discuss the future of the beauty industry and what trends Lazardi is most […]
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Latest Articles
RFID Utilization Can Help Retailers Scale, Unify Shopping Channels, and Transform Shopping Experiences
Recent discussions at NRF’s Big Show have catapulted RFID technology to the forefront of retail innovation, signaling a significant shift in how retailers manage operations and customer experiences. With major players like Macy’s and Levi’s demonstrating RFID’s effectiveness in enhancing inventory accuracy and reducing theft, the technology’s potential extends far beyond its initial applications. […]
Big Box Stores Redefine Retail with Spaces Blending Personalization, Technology, and Community Engagement
As the retail landscape continues to evolve, big box retailers are increasingly focusing on transforming their spaces to cater to the experience economy. This shift comes as studies reveal that consumers are seeking more than just products; they desire immersive experiences that enhance their shopping journeys. The integration of advanced technologies such as virtual […]
The Resurgence of Brick-and-Mortar Stores: One-of-a-kind Shopping Experiences Are Turning Customers into Brand Ambassadors
In the convenient world of e-commerce, big box stores are seeing a resurgence. Chains like Dick’s Sporting Goods, Walmart, and Target are experimenting with one-of-a-kind shopping experiences that can turn casual shoppers into loyal fans. In a recent Experts Talk roundtable, Allen Adamson, Co-Founder at Metaforce, highlighted how one-of-a-kind shopping experiences make for exciting […]
Enthusiastic and Trained Employees can Enhance Experiences and Drive Success in Physical Retail
In today’s retail landscape, big-box retailers are emphasizing the importance of their physical locations, even as the digital marketplace continues to expand. Stores like Dick’s Sporting Goods and Walmart are not just maintaining their brick-and-mortar presence but are actively enhancing it with features like interactive elements and new store openings. This reassertion of the […]
Small Retailers are at the Forefront of Economic and Community Revival
As big-box retailers like Walmart and Target continue to expand their physical storefronts, small business retailers are carving out a niche by integrating deeply with their local communities. These local shops, unlike their gigantic counterparts, are leveraging their brick-and-mortar presence to enhance community ties and foster local economies. While large retailers invest in blending […]
American Freight’s Open-Box Approach Sets a New Standard in Retail Where Quality and Affordability Go Hand-in-Hand
As consumers increasingly seek out sustainable and value-driven shopping options, American Freight stands out with its distinctive approach to the retail market. By capitalizing on the trend towards open-box purchases and the demand for high-quality products at lower prices, this retailer is leading the charge. American Freight’s model of selling recertified returns at steep […]
Creating Immersive Retail Experiences at SXSW: What’s the Future of Brand Engagement?
How can brands leverage theater-driven design to create immersive retail experiences that resonate with consumers? Melissa Gonzalez, Principal and Shareholder at MG2 Design and the host of Retail Refined, has illuminated this topic at SXSW (South by Southwest) 2024, highlighting the significance of engaging consumers through multiple touchpoints. “What do you stand for? Why […]
Loyalty in Retail: Mastercard is Shaping the Future of Retail by Creating Meaningful Connections with Customers
The retail space is heating up with innovation. Consumers are increasingly seeking personalized experiences and brands are harnessing the powers of new technologies and data to fulfill these demands like never before. In today’s episode of Retail Refined, host Melissa Gonzalez has partnered with Mastercard, a global leader in the solutions at the forefront […]
Stepping into the Future at Shoptalk 2024: Creating a Flagship Brand Experience with APL
The customers of today are no longer satisfied with mere products; they crave brands that provide immersive, distinctive, and tailored brand experiences. Athletic Propulsion Labs (APL) epitomizes this shift, setting a new standard in the luxury performance market with its innovative athletic footwear. APL’s newly opened flagship boutique in Soho, with its artisan plaster walls […]
Latest Podcasts
Unique In-Store Experiences Are Driving a Brick-And-Mortar Retail Resurgence
What’s behind the recent brick-and-mortar store resurgence? Could it be that big box stores recognize the one-of-a-kind shopping experiences that can occur in person? Finding unique ways to capitalize on those in-store experiences may lead to a brighter future for retail. Big box stores are reasserting the importance of their physical presence, continuing to […]
American Freight’s Open-Box Approach Sets a New Standard in Retail Where Quality and Affordability Go Hand-in-Hand
As consumers increasingly seek out sustainable and value-driven shopping options, American Freight stands out with its distinctive approach to the retail market. By capitalizing on the trend towards open-box purchases and the demand for high-quality products at lower prices, this retailer is leading the charge. American Freight’s model of selling recertified returns at steep […]
Loyalty in Retail: Mastercard is Shaping the Future of Retail by Creating Meaningful Connections with Customers
The retail space is heating up with innovation. Consumers are increasingly seeking personalized experiences and brands are harnessing the powers of new technologies and data to fulfill these demands like never before. In today’s episode of Retail Refined, host Melissa Gonzalez has partnered with Mastercard, a global leader in the solutions at the forefront […]
Domino’s Leads the Pack in Digital Innovation by Embracing AI Across All Operations for Unmatched Efficiency
As technology continues to reshape the retail landscape, digital innovation, especially through artificial intelligence (AI), takes center stage. Its transformative power over store operations and customer experiences positions AI at the forefront of industry evolution, driving businesses to explore how these tools can refine efficiency, enhance personalization, and redefine the shopping experience. How can […]
AI Reshaping the Retail Industry One Personalized Experience at a Time
In the ever-evolving landscape of retail, the buzz around artificial intelligence (AI) is louder than ever. With the National Retail Federation (NRF) recently highlighting AI as a focal topic and its anticipated discussions at ShopTalk, it’s clear that AI is not just a trend but a transformative force reshaping the retail industry. This […]
Brand Trust and Authenticity: Two Essentials that Will Make AI a Valued Resource in the Unified Retail Experience
AI is quickly becoming a leading player in building a unified retail experience. However, that success hinges on retailers’ ability to use the technology to generate brand trust and authenticity. Without those elements, it’s just AI. On the latest episode of Retail Refined, host Melissa Gonzalez chats with Krystina Gustafson, Senior Vice President of […]
Touchless Instant Checkout Perfectly Aligns with Consumer Desires, Offering the Ultimate Convenience and Seamless Shopping Experience
As retail evolves to meet modern consumer demands, Melissa Gonzalez, host of Retail Refined takes a deep dive into the game-changing impact of touchless instant checkout on traditional brick-and-mortar stores. This insightful discussion sheds light on the intersection of consumer preferences and innovative retail technology.
By Navigating Sustainability and Responsible Retail, Businesses Can Reach Better Ethical and Profit Achievements
The world is in an era where sustainability and responsible retail business practices are increasingly crucial. For the latest episode of “What Just Happened,” host Christine Russo further explored the hows and whys of this pressing issue by interviewing Cara Smyth, Global Senior Managing Director for ESG and Responsible Retail at Accenture, and Chair […]
GNC’s Omni-Channel Evolution From Brick and Mortar to Commerce Hub
The transformation from a traditional brick-and-mortar store to an integrated commerce hub is crucial in the fast-evolving retail landscape. GNC’s omni-channel evolution epitomizes this shift, blending in-person and digital experiences to meet the contemporary consumer’s demands. But what does this mean for the future of retail? “Retail Refined,” hosted by Melissa Gonzalez, welcomes Nate […]
Latest Videos
Closing the Loop: Our Sustainable Commitment to Circular Economy
This video focuses on EcoLOK4, a groundbreaking product by CONTROLTEK that exemplifies innovation in sustainability. It highlights the process of transforming landfill waste into new deposit bags, with 90% of each bag’s material being repurposed trash. This initiative not only reduces waste but also closes the sustainability loop, demonstrating CONTROLTEK’s commitment to environmentally friendly […]
CONTROLTEK’s Design Thinking Workshop with Rite Aid
The video showcases a dynamic workshop titled “CONTROLTEK Method of Design Thinking at Rite Aid,” highlighting the collaborative and innovative efforts between CONTROLTEK and Rite Aid teams. It features scenes of brainstorming, prototype development, and group discussions, emphasizing CONTROLTEK’s customer-centric approach to problem-solving and innovation in retail solutions. The workshop demonstrates how cross-functional teams […]
CONTROLTEK Design Thinking Workshop for Burlington Stores
The video captures highlights from the CONTROLTEK Design Thinking Workshop specifically tailored for Burlington Stores. It shows interactive sessions, engaging group activities, and innovative brainstorming, emphasizing CONTROLTEK’s commitment to developing customized retail solutions in collaboration with the Burlington Stores team.
Retailers Need to Enhance Omnichannel Consumer Experience to Benefit
According to the National Retail Federation, almost 200 million consumers were shopping over Thanksgiving weekend. The NRF reports that “the total number of shoppers grew by nearly 17 million from 2021 and is the highest figure since NRF first started tracking this data in 2017”, this growth being in large part to the record-breaking […]