How can companies create emotional brand experiences when traditional advertising methods are losing effectiveness? Experiential marketing engages consumers directly in brand experiences like live events and product rollouts, and is gaining traction as an effective way to generate a positive connection with a brand. A study revealed that 40% of consumers feel more brand…

Remote operation for logistics vehicles sounds like a futuristic dream, but when dreams become reality, the future quickly morphs into the present. The logistics industry is undergoing a seismic shift thanks to groundbreaking technologies like remote operation for logistics vehicles. Phantom Auto, a leader in this space, is at the forefront of this transformation….

As travel and tourism evolve, unique experiences like helicopter tours have become more than just adventures; they’re integral to the fabric of destination storytelling. In Hawaii, a place synonymous with natural beauty and the aloha spirit, helicopter tours offer unparalleled views and emotional connections to the landscape. Amidst this backdrop, Blue Hawaiian Helicopters &…

In the transportation/mobility space, reliance on connectivity and security is critical to ensure reliability and safety, making conversations about how technology is reshaping transportation more relevant than ever. As the industry looks towards a future where vehicles are not just modes of transport but sophisticated nodes in a broader network of connectivity and security,…

In an era where instant delivery technology has become the norm, the race to further accelerate the pace of receiving goods is on. The concept of getting products almost immediately after ordering is no longer a fantasy but a potential reality, thanks to groundbreaking advancements in logistics technology. With consumers and businesses alike craving…

In a rapidly evolving automotive landscape, reminiscing the past and honoring the industry’s pioneers pays tribute and draws inspiration for the future. The Automotive Hall of Fame, nestled in Dearborn, Michigan, is a testament to this ethos, encapsulating the chronicles of individuals who propelled the motor vehicle industry forward. With the automotive sector at…

The automotive industry is at the cusp of a revolutionary transformation, transitioning from the traditional automotive industry to a more extensive idea of mobility. This shift brings an air of exhilaration and anticipation, especially as witnessed within the recent 19th Automotive Breakfast in downtown Detroit, Michigan, a part of Inforum’s MobilityNEXT industry group’s exciting…

The electric and hybrid vehicle industry is at a pivotal moment. With the global push towards sustainability and a reduction in the industry’s carbon footprint, the demand for both efficient and powerful batteries within EV technology is at an all-time high. Recent studies show that US demand for batteries grew by 80% in 2022….

In the wake of the pandemic, the world of business travel is undergoing a significant transformation. As companies and industries adapt to new norms, the Global Business Travel Association (GBTA) Convention 2023 in Dallas emerged as a pivotal event, showcasing the latest trends, technologies, and strategies in the sector. According to the GBTA, business…

The sky is the limit for future transportation, and in fact, not even limited there!  In this latest episode of MarketScale’s Are We There Yet? video podcast series, Host Grant Harrell speaks with the Senior Editor of AIN (Aviation International News) Media Group and FutureFlight, Charles Alcock.  Charles provides key insights into the evolving…

As we journey through the fourth industrial revolution, we are witnessing the rapid evolution of transportation. The global market is experiencing a dramatic shift, with electric vehicles becoming the norm. Within this space, electric motorcycles, in particular, are coming of age. As the push for sustainability grows, a significant numbers of enthusiasts are looking…

In an era increasingly marked by a desire to embrace travel while maintaining personal space, the recreational vehicle (RV) industry has witnessed an impressive boom. A sector once thought of as catering to retirees and vacationing families is expanding rapidly and innovating at an unprecedented pace. Today, the RV industry is a $140 billion market,…

In an era where electric vehicles are becoming the norm, one iconic brand stands out, not just as a nostalgic nod to the past but as a reimagined vision for the future. The DeLorean Motor Company, known for its iconic DMC-12 model and its association with the “Back to the Future” franchise, is now…

To separate EV fact from fiction, one needs to look further into the electrification revolution occurring in the automotive industry. According to the International Energy Agency, 300 million electric cars could be on the road by 2030. There’s no denying EV popularity growth and increasing global market share. But what are the issues, challenges, and…

In an era of constant digital connection, can virtual access provide opportunities where a physical presence isn’t attainable? The march towards an increasingly digital world creates the capacity to exist in multiple locations simultaneously through virtual platform technology. From learning services to trade shows, industries are finding innovative ways to incorporate these new capabilities. One…

Cameron Balloons is the World’s favorite brand of hot air balloons.  And this isn’t just “hot air”!  Whether for recreational fun, competition, advertising, passenger ride operations, or special-shape balloons, Cameron knows more about ballooning, and how to use balloons for sport, marketing, advertising, and commercial purposes, than anyone in the industry.  And, Cameron is in…

What does the Shell Starship 3.0 initiative mean for the overall sustainability goals of the heavy transport sector? A lot!  In fact, Shell is very much in the driver’s seat of the industry’s integration of clean transportation technologies and move towards sustainability. The transport sector is one of the significant contributors to global carbon…

Autonomous trucking, Are We There Yet? To answer this question, Host Grant Harrell turns to Kodiak Robotics, an autonomous trucking company founded in 2018 that specializes in developing self-driving technology for long-haul trucking.  Within aim to transform the logistics industry, Kodiak’s innovative approach focuses on safety, scalability, and efficiency. Within this engaging episode that nearly…

Within the world of business aviation, accessing the cloud in the clouds, Are We There Yet? To answer this question, Host Grant Harrell looks to SmartSky Networks, an industry-leading organization that has established a next-generation air-to-ground (ATG) network that provides an unmatched connected experience inflight for both cabin and crew. SmartSky Networks’ patented beam-forming…

Catching up with Czinger Vehicles to ask the Are We There Yet? video podcast series question wasn’t easy as their 21C model will do 0 -60 in 1.9 seconds, can hit over 250 mph, and now holds records at both Laguna Seca and Circuit of the Americas.  And maybe I didn’t need to ask them…

There is a revolution happening in transportation; the fluid power revolution!  To better understand this revolution, Are We There Yet? series Host, Grant Harrell, speaks with Zach Lindsley, National Sales Manager at Terzo Power Systems, a company at the forefront of this important revolution. What does the fluid power revolution look like?  Terzo explains that…

With technological advancements permeating every corner of business and leisure, even the domain of extreme sports is part of that equation. Surfing, a popular water sport, is evolving to provide a unique, adrenaline-pumping experience – the eFoil. eFoils, or electric hydrofoil surfboards, are turning heads in the industry and beyond. Lift Foils, a brand dominating…

Back in 1418, Italian Engineer, Giovanni Fontana, created what’s believed to be the first bicycle. More than four hundred years later, Gottlieb Daimler and Wilhelm Maybach built the first gas-powered motorcycle in 1885. Centuries later, bicycles have become electrical vehicles (EVs). This may be the natural progression of technology as e-bikes and electric scooters rise…

According to a study by National Geographic, more than 80% of the ocean has never been mapped, explored, or even seen by humans!  Compare this with how in fact we’ve explored a greater percentage of the moon! Many people are now seeing the light, or perhaps more accurately, going away from the light and underwater,…

Every year there is one place to find all of the cutting-edge technology leading the business aviation space: The NBAA BACE Conference. This annual event, hosted this year in Orlando, Florida, is truly the epicenter of exciting things happening in business aviation. Every company and industry leader were at this year’s premier event, showcasing new…

Mobility is the thread woven into every industry and every way of life. And, by extension, the vehicle is part of that identity. Challenges arise through that mobility evolution, and space is an issue today. No sugar coating on this one; there are a lot of cars on the road being driven at any given…

Small satellites are categorized by weight, under 500 kg or 1100lb, developed for navigation, communication, earth observation, and other activities. Fortune Business Insights projects the market to reach 10.75 B in 2028. Vaya Space is poised to take its fair share of the market in small satellite launches in the future. Vaya delivers safer launches…

The railroad industry has been plagued by disturbing derailments in recent months. Some companies are working to fix this – including Holland LP, a rail solutions provider that focuses on switching out traditional track building methods for more innovative solutions. But what kind of solutions have they come up with and why are they important…

The automobile dealer industry experienced quite the rollercoaster over the past few years. Everything from crazy consumer demand, empty lots, supply chain issues, personnel shortages, rising interest rates, and higher gas prices. With the art of selling automobiles shifting and changing with each new loop, how do dealers face strategic shifts in training their teams?…

For many of us, airline travel is almost as ordinary as driving a car.  In fact, the Federal Aviation Administration (FAA) handles more than 45,000 flights a day and over 16 million flights per year in the United States.  How, exactly, does the FAA regulate so many flights and help ensure safety for the more…

The NADA (National Automobile Dealers Association) annual conference is THE automotive industry event of the year!  And NADA 2023 in Dallas, Texas continued this trend, with the top companies in the industry showcasing their newest products, services, and cutting-edge technologies!   MarketScale’s Grant Harrell, Host of the transportation/mobility-focused video podcast series, Are We There Yet?, decided…

Flying is a chore for many individuals today, often laden with many layovers and alterations in flight times. The charter aviation industry is starting to bring ease to many customers in eliminating these travel pains, and new jet delivery is expected to grow with 6,362 new jet sales between 2020 and 2029. What are private…

The Consumer Technology Association’s annual Consumer Electronics Show (CES) gathering is the premier event in consumer technology. This year’s fast-moving CES 2023 event featured exhibitions from global tech powerhouses and presentations from entrepreneurs and industry-leading keynote presentations.  During this weeklong Las Vegas event, transportation/mobility was very much a hot topic, and in fact, led…

The United States Postal Service is purchasing 66,000 electric vehicles as they work to upgrade their fleet. The entire purchase will bring 106,000 new vehicles to the fleet by 2028. The cost for the upgrade is in the neighborhood of about $9.5 billion, about $3 billion of which is from the Inflation Reduction Act….

MarketScale’s “Are We There Yet?” podcast series Host Grant Harrell had an electrifying conversation with Bob Galyen, CEO of Galyen Energy LLC, a pioneer within the electrification movement.  Within this powerful conversation and episode, Harrell and Galyen discuss the advancement of the electrification movement, current projects, and future predictions.   Bob Galyen CEO of Galyen…

As the world’s only fully autonomous racing competition, the Indy Autonomous Challenge (IAC) series defies industry boundaries through connecting and advancing autonomous technology, STEM education, and racing. During the series of challenges, university teams from around the world compete to increase the safety and performance of fully autonomous vehicles using advanced driver-assistance systems.  The…

InsurTech 2.0 brings next-level promise in digital capabilities for the insurance industry, and that’s a good thing. Estimates show the InsurTech market will increase by $33.73 billion from 2020 to 2025, and the market’s growth momentum will accelerate at a CAGR of 45.28%. What are some of these technological innovations that promise to usher in…

In the latest, special-edition episode of “Are We There Yet?”, host Grant Harrell speaks with leaders in facility management about current and forthcoming changes in the field. Harrell discusses his visit to the annual IFMA World Workplace 2022, which kicked off in Nashville, Tennessee over the course of three days in late September. Harrell noted…

Grant Harrell, host of Are We There Yet? had the pleasure of attending Informa Markets’ The Battery Show in Novi, Michigan from September 13-15, 2022. The show featured the latest trends and topics in the transportation and mobility industry. It is the “largest battery and electric vehicle technologies trade show in America.”  When it comes to…

In the latest episode of “Are We There Yet?”, host Grant Harrell interviewed Erika Lauren Guerrero, the founder and CEO of Electric Goddess — a California battery consultation and testing company, along with Luke Workman, the company’s Chief Scientist. The pair talked with Harrell about their experience in the electric transportation field, the state of…

From cutting-edge design to research ambitions, Are We There Yet? hosts conversations with a plethora of people and companies making waves in the transportation industry. Most recently, Grant Harrell chatted with Ed Warnock, the CEO of the Perlan Project, an aerospace and climate-focused human-flight glider, about the internationally-celebrated research project. As the world’s highest, sub-sonic…

Host Grant Harrell welcomed Charlie Tyson, a Technology Activation Manager under the Michigan Economic Development Corporation to Are We There Yet? to discuss Michigan’s initiatives in transportation technology.  Michigan boasts a rich history of leadership in the automotive industry. Michigan is home to nearly 50 of the Top 100 PEC centers and twenty-six OEM automotive…

Across the US, changes in regulations and lifestyles are impacting the utility grid. Electricity has been integrating solar and UV for some time. In California, state regulators agreed to ban the sale of any new gasoline-powered cars by 2035 (PBS). Now, multiple states are considering following California’s mandate (AP News). With the challenge of supporting…

Rising gas prices aren’t just high down here. Literally and astronomically, they are high way up there too. In a new episode of the podcast “Are We There Yet?” host Grant Harrell talked about the rise of high gas prices, gas in space, and the introduction of gas stations in orbit with Daniel Faber, CEO…

Looking up the skies has always been a subject of human fascination but with the advancements of technology, it can now be the subject of exploration, economy, and interaction. Speaking on the importance of space as a business frontier, host of Are We There Yet? Grant Harrell invited Altair Enterprise co-founders Martynas Fedotovas and Nika…

In another exciting episode of Are We There Yet? Grant Harrell hosts a conversation with CEO and Chairman of GFF Architects Evan Beattie, on the changing built environment and the ways in which transportation advancements are affecting the future. Beattie, who leads the architectural firm based in Texas and which has been awarded over 100…

The forthcoming debut of the latest DeLorean iteration is discussed on the latest episode of “Are We There Yet?”. Host Grant Harrell talked with the automaker’s Chief Marketing Officer, Troy Beetz, about the Alpha5 — the company’s forthcoming luxury electric vehicle. The globally-recognized electric version of a car similar to what was seen in the…

International Representative for Teamster, Christopher Moore offers his insights on Aviation as an industry. As a leader of the Aviation Mechanics Coalition/Airline Division, Moore discusses the future and growth of unions within the industry with Are We There Yet? host Grant Harrell. In Recent Studies from Boeing, the prediction for how much people is needed to fill…

One of the most well-known phrases in many industries is: If you’re not innovating, you’re dying. While the saying applies to a variety of industries, today, it is cozignant of the transportation industry. Speaking on the importance of technological innovation, Are We There Yet host Grant Harrell sits down with Kristi Montgomery the VP of…

CEO of Detmar Logistics, Matthew Detmar, has the future on his mind. As a leader on the cutting edge of transportation technology, Detmar discusses the company’s growth and future outlook with Are We There Yet? host Grant Harrell. In 2021, Detmar trucking was awarded the Top Green Fleet award, signalling a shift in the outlook…

Fresh off the conclusion of the MRO Americas 2022 Aviation week, host Grant Harrell of the podcast “Are We There Yet?” sat down with Cam Murphy, the president of FEAM Aero — an aircraft maintenance company. The pair discussed the aviation industry, and how the global pandemic greatly affected various aspects of the field. But…

Are We There Yet? host Grant Harrell knows the ins and outs of the transportation industry are not always streamlined. Under James Eberhard, Founder and CEO of Fluid Truck, this is changing. Fluid Truck does something no one else in the industry does: offers 24/7 commercial truck sharing through their innovative platform. Operating in…

Finding the cutting edge in transportation technology has always been the priority for Blue Bird. Founded in 1927, the company is a leading manufacturer of school buses and commercial trucks. To discuss their current iteration of alternative fuel vehicles, Blue Bird’s Britton Smith, SVP of Electrification and Chief Strategy Officer, and Albert Burleigh, Executive Director…

Technology continues to evolve to meet the demanding needs of various industries to improve processes, save money, and advance business objectives. Grant Harrell, host of Are We There Yet?, spoke with Marek Polčák, CEO and Founder of VRgineers, about the fascinating world of next-generation flight simulator technologies for military forces and professional pilots. The virtual and…

The motion that stops a car from moving into the next lane or that applies the brakes just before a fender bender can occur happens all because of radar technology. Are We There Yet? host Grant Harrell spoke with Nathan Mintz, Co-Founder and CEO of Spartan Radar, an automotive radar technology startup company, about the…

Every parent knows the challenges of transporting their children to and from school and activities. Managing the transportation needs for a family is a never-ending chore that can be even more complicated for working parents. Grant Harrell, host of Are We There Yet?, spoke with Rebecca Lock, Founder & CEO of Kidcaboo, regarding the evolution…

Drone delivery services have been talked about for years. The idea seemed to be in the world of science fiction with no real chance of becoming part of daily life until now. Three suburban towns in North Carolina are experiencing the joys associated with having deliveries made directly to their backyards. Grant Harrell, host of…

Paul Mitchell, President & CEO of ESN (Energy Systems Network), is also the organizer of the world’s first autonomous, head-to-head vehicle racing challenge. This historical event in motorsports took place on January 7th at the Las Vegas Motor Speedway. Mitchell shared the details with Grant Harrell on this episode of Are We There Yet?…

Personal aircraft taxi service at a price comparable to the cost of a rideshare or car service in a fraction of the time? Are we there yet? Not quite, but as Martin Peryea, CEO, Jaunt Air Mobility, explained to Grant Harrell, the reality is closer than one may think.  “We are working hard to get…

The automotive industry is at the cusp of a revolutionary transformation, transitioning from the traditional automotive industry to a more extensive idea of mobility. This shift brings an air of exhilaration and anticipation, especially as witnessed within the recent 19th Automotive Breakfast in downtown Detroit, Michigan, a part of Inforum’s MobilityNEXT industry group’s exciting…

In the wake of the pandemic, the world of business travel is undergoing a significant transformation. As companies and industries adapt to new norms, the Global Business Travel Association (GBTA) Convention 2023 in Dallas emerged as a pivotal event, showcasing the latest trends, technologies, and strategies in the sector. According to the GBTA, business…

The 2023 Advanced Clean Transportation (ACT) Expo attracted over 12,000 visitors, 2,700+ fleet operators, 275+ sponsors, exhibitors and industry partners, 200+ speakers, and featured over 145+ advanced vehicles on display.  And, it presented the perfect opportunity to ask leaders in commercial transportation: Advanced clean transportation within commercial transportation, are we there yet?  In this episode…

Every year there is one place to find all of the cutting-edge technology leading the business aviation space: The NBAA BACE Conference. This annual event, hosted this year in Orlando, Florida, is truly the epicenter of exciting things happening in business aviation. Every company and industry leader were at this year’s premier event, showcasing new…

The NADA (National Automobile Dealers Association) annual conference is THE automotive industry event of the year!  And NADA 2023 in Dallas, Texas continued this trend, with the top companies in the industry showcasing their newest products, services, and cutting-edge technologies!   MarketScale’s Grant Harrell, Host of the transportation/mobility-focused video podcast series, Are We There Yet?, decided…

The Consumer Technology Association’s annual Consumer Electronics Show (CES) gathering is the premier event in consumer technology. This year’s fast-moving CES 2023 event featured exhibitions from global tech powerhouses and presentations from entrepreneurs and industry-leading keynote presentations.  During this weeklong Las Vegas event, transportation/mobility was very much a hot topic, and in fact, led…

In the latest, special-edition episode of “Are We There Yet?”, host Grant Harrell speaks with leaders in facility management about current and forthcoming changes in the field. Harrell discusses his visit to the annual IFMA World Workplace 2022, which kicked off in Nashville, Tennessee over the course of three days in late September. Harrell noted…

Grant Harrell, host of Are We There Yet? had the pleasure of attending Informa Markets’ The Battery Show in Novi, Michigan from September 13-15, 2022. The show featured the latest trends and topics in the transportation and mobility industry. It is the “largest battery and electric vehicle technologies trade show in America.”  When it comes to…

Soaring to New Heights: Dive into Acme Aero’s Latest Innovations at 2023 EAA AirVenture in Oshkosh, Wisconsin. Matt McSwain and Eric Robinson, Chief Operators at Acme Aero, took center stage at the EAA AirVenture show, proudly showcasing Acme’s groundbreaking integrated tailwheel system. Designed for the Stinger and the 1-bolt, 2-bolt variants, this system replaces…

It’s time once again for Woodstock for aviation enthusiasts. Charles Alcock, Senior Editor with AIN Media Group, highlights the unique charm of the annual AirVenture Show held in Oshkosh, Wisconsin. The event, organized by the EAA (Experimental Aircraft Association), showcases the pinnacle of aviation excellence, from major industry players like Boeing to small entrepreneurs…

Ray Novak of ICOM America recapped the exhilarating 2023 EAA AirVenture show on “Are We There Yet?”. The event drew an impressive crowd of over 677,000 attendees and showcased over 10,000 airplanes, ranging from commercial aviators to DIY aircraft builders. ICOM’s booth and remote location were buzzing with activity, where they commemorated the Warbirds…

Making waves at EAA AirVenture 2023, Airbus unveils a skyward revolution, setting new benchmarks in sustainable aviation for the world. At EAA’s AirVenture 2023 exhibition, Amanda Simpson, Vice President of Research and Technology and Head of Sustainability for Airbus Americas, showcased the Delta-branded A350 airliner, emphasizing Airbus’s commitment to pioneering sustainable aerospace. The A350,…

The United States Postal Service is purchasing 66,000 electric vehicles as they work to upgrade their fleet. The entire purchase will bring 106,000 new vehicles to the fleet by 2028. The cost for the upgrade is in the neighborhood of about $9.5 billion, about $3 billion of which is from the Inflation Reduction Act….