Retail Refined

With the assumption supply chain issues will continue to impact retail for the foreseeable future, how can retailers best optimize their assortments heading into 2022? This question was on Retail Refined’s Melissa Gonzalez’ mind when she spoke with Andrew Criezis, Head of Product for SMB Globally, at NielsenIQ. At NielsonIQ’s SMB segment, Criezis and his…

The role of the store associate continues to evolve. This new profile is entrepreneurial and adaptive, selling to anybody anywhere. Brands with associates that build bonds versus being transactional only can see shopper value increase. Discussing this buzzy topic, Retail Refined host Melissa Gonzalez welcomed two experts, Bob Phibbs, Founder of the Retail Doctor, and…

CPGs and retailers have always had strong ties. With consumer behavior shifts, more competition, and new technology tools, that relationship is evolving. In the center of the CPG-retailer relationship are AI and machine learning. Taking on this topic, Retail Refined host Melissa Gonzalez spoke with Ryan Powell, VP Retail Strategy and Consulting, at Insite…

Live streaming adoption is accelerating for a host of reasons and has many applications. Retailers can take advantage of this channel to connect with consumers and sell directly to them. Talking about this emerging trend, Retail Refined host Melissa Gonzalez spoke with Kenneth Tan, Co-founder and CEO of BeLive Technology. The company offers live streaming solutions…

Leveraging retail trends and data are keys to staying on the minds of consumers. This week on Retail Refined, host Melissa Gonzalez talks with Keyla Lazardi, Revlon’s Chief Scientific Officer about how the cosmetics giant utilizes both trends and data when it comes to innovation. The two also discuss the future of the beauty industry and what trends Lazardi is most…

What’s the future of grocery? In an industry that’s evolved dramatically since 2020, there are lots of trends to discuss. Retail Refined host Melissa Gonzalez spoke with multiple stakeholders to get their take. First, Gonzalez chatted with George Shaw, CEO of Pathr.ai, a spatial intelligence platform. “We apply data to questions our customers have, which…

Ecommerce adoption has never been higher, but that doesn’t mean retailers can rest on their laurels when it comes to creating engaging experiences for shoppers. Engagement is an area where consumer expectations have evolved over the last 18 months. The host of MarketScale’s Retailed Refined, Melissa Gonzalez, spoke with Neha Singh, the Founder and CEO…

Designed for retail leaders and lovers alike, Retail Refined explores the in-store technology of the future, challenges the industry’s preconceived notions, and brings together retail’s biggest names to understand the brand strategies that will define the next decade in retail. Over the past year, ecommerce and online shopping, as well as BOPIS, saw a significant bump. Now,…

Designed for retail leaders and lovers alike, Retail Refined explores the in-store technology of the future, challenges the industry’s preconceived notions, and brings together retail’s biggest names to understand the brand strategies that will define the next decade in retail. With customer expectations higher than ever before, will brick-and-mortar stores lean more heavily into personalizing the guest…

As any good entrepreneur knows, starting a new business should address a consumer gap. For Bubble Skincare CEO and Founder, Shai Eisenman, she identified the need of affordable skincare that was accessible, made with clean ingredients, and centered around its target consumers – Generation Z teens. With such a refreshing approach to business, host…

Currently, the customer journey for shoe shopping is quite involved and tedious. Consumers shop for shoes, read reviews and shoe sizing graphs, maybe even go in store to try shoes on, and often buy multiple pairs in various sizes. Sometimes they even buy the same product in different sizes — only to ultimately return…

Steve Kramer, CEO at WorkJam, is a twenty-year veteran in e-commerce. His specialty is finding the gaps in how organizations manage their frontlines. He founded WorkJam in 2014 as a digital frontline workplace to solve retail industry issues. “Our platform essentially helps retailers and companies and other industries, such as healthcare, manufacturing, and distribution,…

The popularity of BNPL (buy now, pay later) has grown tremendously over the past decade. The attraction of breaking purchasing payments up over weeks without interest or late fees is undeniable. In fact, “BNPL spending in the US is up 230% since 2020, per a September report by Accenture… [and] it’s estimated to total ~$226 billion this year,…

Retail in 2022 and surviving as a brick-and-mortar store means keeping up with the consumers and consistently improving the customer’s experience. Keeping up with the consumers means being able to know what is convenient for them and what drives a consumer to make a purchase. In this episode of Retail Redefined, hosted by Melissa Gonzalez…

With over 12K retail locations closing in 2020, leaving 159M square feet of retail space unoccupied, many might be thinking that the future of brick and mortar retail locations is permanently on the decline. Nothing could be further from the truth. In fact, retailers opened more stores than they closed in 2021, “with a nearly…

It’s the age-old question advertisers ask themselves: How do I ensure the brand is placed at the right place and right time to successfully engage our target audience throughout the customer journey? Discussing this loaded topic with Retail Refined Host, Melissa Gonzalez, is Karl Haller, partner of the consumer center of competency at IBM. One…

The Head of Global Expansion at HugePOD discusses custom apparel with Retail Refined host Melissa Gonzalez. HugePOD is a global leader in print-on-demand apparel design and manufacturing. Formally launched in 2021, HugePOD includes a worldwide network of diverse manufacturers and has developed a flexible fashion supply chain for world-class retailers, including Steve Madden, Forever New, Landmark,…

Making a difference for black-owned businesses is Kendra Bracken-Ferguson. Bracken-Ferguson’s establishment of BrainTrust, an innovative social, digital, and influencer marketing agency focused on growing brands from organic communities since 2016, recently launched BrainTrust Founders Studio. This membership-based community platform creates inclusive economic opportunities for Black Beauty and Wellness Founders, increases business performance, and builds…

With powerful tools like machine learning and AI, could retail logistics headaches be a thing of the past? With the rise of e-commerce, especially during the pandemic, the logistics and delivery sector has seen a significant uptick in activity. As consumers increasingly rely on online shopping, the need for efficient and sustainable delivery solutions…

The future of retail is not just a question of digital versus physical; it’s about creating a seamless, multi-dimensional experience that speaks to consumer emotions as much as it does to their needs. Melissa Gonzalez, Host of Retail Refined, and Principal, MG2 and Founder of The Lionesque Group, underscores the enduring power of brick-and-mortar…

Personalization and DIY are now a mainstay in today’s world, but striking disruption comes in the form of Dormify, the ultimate solution to bland and uninspiring dorm rooms. What started as a mother-daughter quest to find chic dorm room décor turned into a business dedicated to helping college students and first-apartment dwellers design a…

Consumer behavior continues to change in the wake of the pandemic. One trend found by 6 River Systems is that consumers demand “omnichannel” retail experiences that are consistent across channels. It can be very difficult for retailers to bridge the gap between brick-and-motor and online delivery of their products. How can retailers create seamless experiences…

Toys “R” Us is an unforgettable part of many Americans’ childhoods, bringing back nostalgic memories of aisles upon aisles stacked high with all the toys a little mind could imagine. That’s why it was saddening for many who grew up with the chain to hear they filed for bankruptcy in September of 2018. It’s quite…

As retail evolves, so do many of the business models and strategies that are crucial to its success. Direct-to-consumer, or D2C, is the model that ensures that retailers sell and distribute their products directly to consumers. This allows them to avoid any other parties in the process. As a result, many brands are also shifting…

Social commerce may be a newish idea for U.S. retail brands, but it is a trendy marketing tool in China. How popular? Sales in China from social commerce platform purchases reached $363 billion in 2021. Compare that with the U.S., where social commerce sales were $36.6 billion in the same year. The trend is growing,…

How exactly are companies like Stylitics entering the fashion field and helping to expand fashion customization and personalization in today’s world? Fashion is part of who we are—it is a silent form of self-identity for an individual that portrays beliefs, preferences, religion, occupation, social class, and so much more. And fashion is ever evolving; trends…

The retail landscape is rapidly evolving, and Urban Outfitters is stepping up to meet the challenges of reaching both Gen Z and the emerging Gen Alpha. Gen Z, a generation coming of age amid social and technological shifts, is the first to begin their adult lives in a post-pandemic world. They crave individuality but…

As beauty consumers become increasingly vocal about diversity and inclusivity, brands are being pushed to evolve beyond the traditional definitions of beauty. According to a recent report by Beauty Packaging, 63% of American consumers feel inspired by brands that showcase diversity in their advertising, and 73% agree that the beauty industry still plays on…

The retail landscape is rapidly evolving, and brands are redefining their approach to in-store experiences to remain competitive. Victoria’s Secret & Co. is at the forefront of this change, focusing on creating a welcoming and inclusive environment through its ‘Store of the Future’ initiative. This episode explores how Victoria’s Secret is leading with curiosity…

As the global conversation around sustainable food systems intensifies, regenerative agriculture has emerged as a transformative approach to farming that prioritizes ecosystem health, soil vitality, and nutritional quality. This episode of Retail Refined explores why regenerative agriculture is capturing the attention of consumers, policymakers, and investors alike. With nearly 90 regenerative farms funded and…

In today’s dynamic retail landscape, where personalization and self-expression lead consumer trends, Studs is redefining the ear piercing industry by transforming ear piercings into a tailored journey. The company blends aesthetics with comfort, introducing innovative store designs and a diverse earring assortment that underscores its mission—redefining the piercing industry. Amidst a surge in demand…

As the concept of “Motion is Magic” takes center stage in Kizik’s national brand expansion, the footwear industry witnesses a seamless blend of digital and physical retail innovations. This strategic approach, is set against a backdrop of increasing consumer demand for experiential marketing, engages customers uniquely and memorably and establishes a deeper connection with…

As consumers increasingly seek out sustainable and value-driven shopping options, American Freight stands out with its distinctive approach to the retail market. By capitalizing on the trend towards open-box purchases and the demand for high-quality products at lower prices, this retailer is leading the charge. American Freight’s model of selling recertified returns at steep…

The retail space is heating up with innovation. Consumers are increasingly seeking personalized experiences and brands are harnessing the powers of new technologies and data to fulfill these demands like never before. In today’s episode of Retail Refined, host Melissa Gonzalez has partnered with Mastercard, a global leader in the solutions at the forefront…

The customers of today are no longer satisfied with mere products; they crave brands that provide immersive, distinctive, and tailored brand experiences. Athletic Propulsion Labs (APL) epitomizes this shift, setting a new standard in the luxury performance market with its innovative athletic footwear. APL’s newly opened flagship boutique in Soho, with its artisan plaster walls…

Designed for retail leaders and lovers alike, Retail Refined explores the in-store technology of the future, challenges the industry’s preconceived notions, and brings together retail’s biggest names to understand the brand strategies that will define the next decade in retail. Steve Hornyak oversees Fabric’s global sales, marketing, business development and customer success business functions. He…

Designed for retail leaders and lovers alike, Retail Refined explores the in-store technology of the future, challenges the industry’s preconceived notions, and brings together retail’s biggest names to understand the brand strategies that will define the next decade in retail.   Melissa Gonzalez, host of MarketScale’s Retail Refined, knows what’s at the top of everyone in the…

Designed for retail leaders and lovers alike, Retail Refined explores the in-store technology of the future, challenges the industry’s preconceived notions, and brings together retail’s biggest names to understand the brand strategies that will define the next decade in retail.   Retailers learned many lessons in 2020 relating to the “new” in-store experience. This knowledge now shines…

The days of retail clothiers needing to stock multiple garment sizes could be drawing to a close. NOBAL Technologies developed a product poised to revolutionize the customer retail experience with its interactive iMirror solution. Daniel Maher, VP of Technology at NOBAL, joined Retail Refined’s Melissa Gonzalez at NRF to talk about the positive impact iMirror…

While at the world’s largest retail conference and expo, Retail Refined Host Melissa Gonzalez spoke with Chris Georgen, Founder and Chief Architect of Topl, a company that sits at the intersection of sustainability, deep-technology, and innovation. Topl, whose mission is to build trust between consumers and products, is set largely within an industry which…

Ian Leslie, Senior Director of Retail Advocacy at Bolt, joined Retail Refined for a live chat at NRF 2020. Bolt is a San Francisco-based one-click checkout solution powering checkout across e-commerce merchants across the internet. “We’re trying to bring one-click checkout to all merchants whether they’re big or small,” Leslie said. “Give them a best-in-class…

This episode of Retail Refined explored the emerging spatial intelligence technology that provides pop-up stores the opportunity to utilize real-time analytics to enhance the buying and selling experience. George Shaw, founder of Pathr.ai, and Melissa Gonzalez of The Lionesque Group discussed the technology that is set to transform retail environments throughout the world. “We’ve…

During the recent 2023 Retail Influencer CEO Forum, Retail Refined’s Melissa Gonzalez sat down with Neil Blumenthal, co-CEO and co-Founder of Warby Parker, to discuss the brand’s journey and its innovative approach to leadership in the eyewear industry. Blumenthal highlighted Warby Parker’s commitment to providing affordable eyewear while also making a positive impact with…

The retail landscape is not just shifting—it’s making monumental changes at an astonishing rate, thanks to advances in technology like artificial intelligence, better known as AI. Companies like Meta are at the forefront of this change, driving innovation through AI, mobile optimization, and an ever-evolving array of social platforms. For retail brands, adapting to this…

Building brand loyalty is about putting the customer first, in every aspect. Tuned into this idea of proactive communication, Amit Sharma founded Narvar, a pioneering platform that helps brands engage with consumers beyond their purchase. In this episode of Retail Refined, host Melissa Gonzalez spoke with CEO and Founder Amit Sharma about engaging customers…

Generation Z likes their fashion to be sustainable. A Forbes Study found that 62% of Generation Z prefer to purchase from sustainable brands. And this generation is backing that pledge with their wallets—they are willing to pay more for ethically produced goods. Utilizing the powerful influencing tools of social media, Generation Z makes known…

Retail brands recognized the need for dominance in the eCommerce space, but omnichannel today means there is a new world to embrace, the Metaverse. Brands that fail to embrace the Metaverse could miss out on millions of consumers who spend hundreds of hours a month on virtual platforms.  One retailer who understands the value…