MarketScale Creates

MarketScale Creates is your hub for inspiration and insight in the design, animation and video production industries. The podcast brings together thought-leaders and professionals from across these industries to share stories and expertise, giving listeners an inside track to leading the way in creating engaging, lasting and powerful content.

Episodes

Gear Review: Does the Sony A7SIII Live Up to the Hype?

The Sony Alpha 7S III, released earlier this year, boasts a powerful lineup of features touted as significant improvements to your footage’s quality, your camera’s reliability and your workflow’s efficiency. But does it live up to the hype?   MarketScale Video Production Specialist and cinematographer extraordinaire Dylan Tidmore put the A7SIII through its paces, and […]

How the Workflow Can Make or Break the Coloring Process

This is In Focus, by MarketScale. A podcast by video professionals for video professionals, putting in focus the topics, teachers and tips guiding the video industry today. With your host, MarketScale’s Sr. Director of Video Production, Josh Brummett.   With a career spanning 17 years that began in the shipping department, Mike Nuget, a freelance colorist […]

How to Prepare for a Successful Career in Video Production

This is In Focus, by MarketScale. A podcast by video professionals for video professionals, putting in focus the topics, teachers and tips guiding the video industry today. With your host, MarketScale’s Sr. Director of Video Production, Josh Brummett.   The job market is constantly changing, and the job qualifications that would have been sufficient five or […]

Photography is a Never-Ending Learning Process

This is In Focus, by MarketScale. A podcast by video professionals for video professionals, putting in focus the topics, teachers and tips guiding the video industry today. With your host, MarketScale’s Sr. Director of Video Production, Josh Brummett.   On this episode of In Focus by MarketScale, host Josh Brummett was joined by David Spector of David Spector Media, a […]

Through the Lens: How Video Is Reshaping Content

The growth and opportunity of video production have fundamentally changed the concept of content. It’s a powerful marketing tool for business. Consumers spend, on average, six hours and 48 minutes a week watching online video. It’s a new frontier for business storytelling, and it works, with 93% of marketers that use it saying they gained new customers. A […]

Crafting a Career as a Woman in Video & Film

  The industry of video production seems synonymous with bearded, tattooed, long-haired men toting cameras and talking gear shop. But there are women working behind the lens. Though still a minority, women working in film production is on the rise. Daniel Litwin talks to two female video professionals to get a first-person perspective on being […]

Starting and Growing Your Own Production Company

  On this episode of In Focus by MarketScale, host and MarketScale Senior Director, Video Production Josh Brummett was joined by Panther City Media Owner Abigail Nelson. Fort Worth, Texas-based Panther City Media is “a group of local creatives … [whose] mission is to provide storytelling with the use of photography and cinematography efforts.” The […]

Directing On Set: Sharing Your Vision to Talent and Crew

On this episode of In Focus, host Josh Brummett, MarketScale Sr. Director, Video Production was joined by MarketScale Video Production Specialist Dylan Tidmore, who has vast experience in a key aspect of any successful video production – directing on set. In particular, Tidmore leverages his experience in film and video to get the most out […]

Elevating Your Image Through Lighting

  Josh Brummett, MarketScale Senior Director of Video Production, hosted Duncan Johnson to discuss how to become a master of lighting. Johnson is an experienced filmmaker with a well rounded background of photography, film, and video projects.  Johnson spoke to his background in the industry and his introduction to lighting and how it has shaped […]

Marketscale Creates: YouTube’s Past, Present, and Future Role in Fostering a Media Career

  YouTube is an often overlooked social media platform, disregarded for the more digestible, quickly-consumable content of Instagram or Twitter. But for videographers and cinematographers, it’s a primary tool for showing and sharing their work. “Marketscale Creates,” takes a look at the YouTube platform with guests Chris Murray and Marcos Rocha, YouTubers and media professionals. […]

In-Focus

In Focus: A New Video Production Podcast

  On the first episode of In Focus, host Josh Brummett sat down with fellow MarketScale creative Steve Palaia, Senior Creative Lead, to discuss the latest camera technology from Sony and Canon, the future of movie theaters, and the value of having a well-rounded background in the video industry. Palaia tackles a wide array of […]

Empathy: How to be Human in a B2B World

  Your B2B content is reaching its audience. You make sure of that – after all, you spent valuable time and resources creating it. But can that audience relate to it? Does it affect change, inspire, empathize or move? Or is it just content? On this podcast, host Tyler Kern and MarketScale Video Production Specialist […]

Gastech, AMRC and Chicago Build 2019: This Week in B2B

  Geoffrey Short breaks down this week in B2B. This episode includes updates from: – Gastech 2019 in Houston, TX – Autonomous Mobile Robot Conference in Louisville, KY – Chicago Build 2019